According to the president of commercial banking, Michael C. Slocum, the competitive landscape for commercial and industrial lending is Capital One’s biggest external challenge. The low-interest rate environment of recent years, coupled with the overabundance of investment capital (from banks and non-banks alike), has become a long-term feature of the marketplace. This environment has resulted in a relative shift in bargaining power from lenders to borrowers in the middle market. One of the oft-cited consequences of this shift is the high level of issuance of so-called “covenant-lite” leveraged loans, which lack many of the standard early warning trip-wires (in the form of financial maintenance covenants) that lenders would typically utilize.
…show more content…
Most of Capital One’s advertisements are on TV and they feature celebrities. Their use of celebrities is what makes Capital One’s ads effective. When celebrities take time from their busy schedules to make commercials, people pay attention. Therefore, 60% of Capital One’s most effective ads are TV ads. Surprisingly though, Capital One’s print ads have also left its mark on consumers. Capital One’s highest scoring Venture Card ad is Print, reinforcing that TV is not the be-all and end-all in advertising. What’s more, while both ads are successful and above average, the print ad had better Call-to-Action and Reputation metrics than the TV ad did. The TV version had slightly higher Awareness and Messaging, but neither KPI represents a statistically significant …show more content…
This was the first public enforcement case brought on by the Consumer Financial Protection Bureau to increase oversight of consumer financial products. The bureau and the Office of Comptroller of the Currency said Capital One agreed to pay around $150 million in restitution to 2 million customers as well as pay an additional $25 million in penalties to the Consumer Financial Protection Bureau and $35 million in penalties to the Office of Comptroller of the Currency. Capital One did not admit to any wrongdoings, however, the bank said, “Capital One’s third-party vendors did not always adhere to company sales scripts and sales policies for payment protection and credit-monitoring products, and the bank did not adequately monitor their activities.” CEO Richard Fairbank also said, “It’s very important that we make sure that all of our customers have bought the products in the context that we exactly intended,” explaining why they agreed to the
Most of Capital One’s advertisements are on TV and they feature celebrities. Their use of celebrities is what makes Capital One’s ads effective. When celebrities take time from their busy schedules to make commercials, people pay attention. Therefore, 60% of Capital One’s most effective ads are TV ads. Surprisingly though, Capital One’s print ads have also left its mark on consumers. Capital One’s highest scoring Venture Card ad is Print, reinforcing that TV is not the be-all and end-all in advertising. What’s more, while both ads are successful and above average, the print ad had better Call-to-Action and Reputation metrics than the TV ad did. The TV version had slightly higher Awareness and Messaging, but neither KPI represents a statistically significant …show more content…
This was the first public enforcement case brought on by the Consumer Financial Protection Bureau to increase oversight of consumer financial products. The bureau and the Office of Comptroller of the Currency said Capital One agreed to pay around $150 million in restitution to 2 million customers as well as pay an additional $25 million in penalties to the Consumer Financial Protection Bureau and $35 million in penalties to the Office of Comptroller of the Currency. Capital One did not admit to any wrongdoings, however, the bank said, “Capital One’s third-party vendors did not always adhere to company sales scripts and sales policies for payment protection and credit-monitoring products, and the bank did not adequately monitor their activities.” CEO Richard Fairbank also said, “It’s very important that we make sure that all of our customers have bought the products in the context that we exactly intended,” explaining why they agreed to the