In Willy Wonka the Chocolate Factory, Willy Wonka uses his entrepreneurship- a combination of vision, skill, ingenuity, and willingness to take risks to create and run new businesses- and financial capital to produce consumer goods -final goods- such as Wonka Bars and other candies to be sold in stores, a product market -a market in which goods and services are bought or sold- to satisfy the wants -desires that can be satisfied by consuming a good or service- of the people using capital -building, equipments, and human skills- such as machines and oompa loompas to produce the end product. To take risks, Willy Wonka decides what to produce, demand and needs of the society, which are the Wonka Bars with gold ticket, to create scarcity -when
