Case Study: Dejong Ranch

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DeJong Ranch is nestled adjacent to the White River near Kennebec South Dakota. DeJong Ranch was started by the two brothers Buddy and Leo Dejong in 1948. Presently, operating the day to day operations of the ranch are Miles and Kim Dejong, Katrin and Kevin VanZanbergen (Miles and Kim’s daughter and son in law).
Four key components have served as pillars for the DeJong ranch from the beginning. After emitting christian values and working as a family operation, they believe producing quality cattle and continuously improving their herd - all through a multi trait selection process with use of innovative genetic improvement techniques- enhance the effectiveness of the DeJong Ranch and better reach the community. DeJong Ranch was the first in the area to embrace the technology of embryo transfer to advance their herd genetically. When artificial insemination was made available in the resident area, the DeJong’s jumped at the chance to utilize this technology. Most recently, the DeJong family has exercised in-vitro-fertilization (IVF). Over the past 60 years, the DeJong’s have been advertising and building their brand. However, with increasing costs, unpredictability of agricultural commodities, and trying to keep up with technological advancements the need for marketing assistance was evident. Our team has sought out DeJong ranch to improve
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We want to make sure that we can expand our customer base by using electronic media that is user friendly, attractive, and easily attainable. Through updating the DeJong Ranch website, we hope to increase a national following with a consistent brand to maintain sales with previous customers as well as reach new customers across the nation. Our average age of customers vary from 4-H members to retirees so our sources have to be user friendly and applicable for a variety of ages and

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