Canyon Ranch: A Case Analysis: Canyon Resort

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Register to read the introduction… One of which is its undisputed position as a leader in the luxury segment of the Spa industry. It offers an unparalleled line of products and services as well as an incomparable service for its customers. The company practices of Canyon Ranch are also considered as its strengths. As the company has strong regards for its workforce, Canyon Ranch prioritizes its human resource and ensures that all of its employees fit in to the needs and standards of the company. In addition, the company offers a wide array of products and services that set the company apart from other similar businesses. Canyon Ranch also offers a health and healing component that is different from all other settings. All of these products and services are housed within one location, making it comfortable and accessible for customers. The company also has certain weaknesses. For instance, Canyon Ranch did not have any form of recognition program for repeat customers. In addition, the company does not spend much for advertising, which is currently important considering the competition within the …show more content…
Most of the firm’s competitors have either a very high spa or very high health and healing component. Though these components serve as the competitors’ main strength, they are particularly weak in terms of variety. Spas are generally aligning themselves to the medical field; hence the services of experts and professionals such as dermatologists, plastic surgeons, nutritionists and physical therapists are highly accessible to these places. The convergence of medicine and spa services is considered a potential threat to Canyon Ranch’s uniqueness. Other large luxury destination resorts are also offering similar features and services, making them as the firm’s direct competitor as well. In addition, a few hospitals are also adding spa and wellness centers to the institution through the expertise of a …show more content…
One is the need of Canyon Ranch to overcome the growing competition within the industry. The company must be able to employ ways on how to maintain its competitive advantages and its fundamental characteristics. In spite of these problems, the company also has various opportunities which can help in overcoming these challenges. For instance, Canyon Ranch has the opportunity to apply new strategies that will improve the performance of its existing business departments. Moreover, as the company has a strong commitment to its clientele, the firm may choose to employ new technologies or methods that will optimize this objective. Being unparalleled to the provision of excellent customer service, Canyon Ranch may focus on this aspect to overcome competition and maintain its business status within the industry. The company may also use other techniques or information technologies that will improve its advertising efforts. This opportunity is significant particularly in generating new and regular customer

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