Essay on Cannibalization and Its Effects
Shopping malls are the places where consumer can purchase products even it is planned or unplanned purchase. These stores trade thousands of commodities daily and customers are consuming these commodities at the cost of their revenue. It only dependents on the profits or income of the person, that to what extant and how many times he or she stopover for shopping with stores to purchase products. It is generally seen that punchers buy products which they have not planned and this phenomena of unplanned purchasing is known as impulse buying.
Impulsive purchasing, usually explained as a consumer unplanned purchase which is an significant element of buyer behavior. It accounts for as much as sixty …show more content…
Peshawar presents a new scene with the opening of these super stores. It is now binding on the existing super stores to adjust their marketing program. It creates a need for the marketing literature in terms of the store decision making and the store stimulus adjustment according to the customer. The store managers will now be looking to find better ways to attract and retain customer. The newest trend in the stores is inclined towards specialty goods. Most of the stores that are opened or expanded in size give greater importance to specialty goods because of certain reasons and of them is