CanGo Final Report teamblue Essay

2694 Words Apr 10th, 2015 11 Pages
CanGo Final Report
Team Blue Consulting

Team Blue:

Tiahease Williams
Keisha Isley
Kimberly Brown
Naim Mustafa

DeVry University
BUSN 460: Senior Project
June 22, 2014

TABLE OF CONTENTS

EXECUTIVE SUMMARY……………………………………………………3
SWOT ANALYSIS……………………………………………………………4 & 5

MARKET ANALYSIS………………………………………………………..6

COMPETITIVE ANALYSIS…………………………………………………7 & 8

FINANCIAL ANALYSIS……………………………………………………..9 & 10

STRATEGIC PLANNING……………………………………………………..11 & 12

CONCLUSION…………………………………………………………………13

REFERENCES………………………………………………………………….14

CANGO FINAL REPORT

TEAM BLUE CONSULTING

EXECUTIVE SUMMARY

Elizabeth Bennett, a businesswoman that had a great idea and worked hard to start a new business in the ecommerce market named CanGo.
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COMPETITIVE ANALYSIS
CanGo needs to be aware of their competition if they wish to remain completely in their particular market. It is very important to reach the success of any business. A competitive analysis is “a statement of the business strategy statement and how it relates to the competition” (Entrepreneur Media, Inc., 2006). This provides the appropriate data needed to remain competitive and in the competition. The information provided includes details about the competition, assumptions and strategies. Also anything that could possibly hinder business success. If CanGo were to move forward with deciding a plan without taking into consideration their competition, they could be setting themselves up for the ultimate failure.
A competitive analysis was done for of CanGo to help in the development of their marketing strategy within the Retail and Software Industries. CanGo has experienced growth over the last few years, even though it is still a fairly young company; unfortunately the growth has been really slow, a lot slower than their competition. In order to remain competitive in the market, CanGo must get a better understanding of both the Retail and Software industries, along with knowing their competitors objectives inside the market.
The analysis focused on three of their competitor Amazon, being reliable and devoted in the industry, shows that there is definitely a market for selling books, CD’s, DVD’s and online

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