As scuba diving becomes more popular, there is a growing concern about the impact it will have on coral reefs. In Cancun, Mexico the closure of the natural reef, Manchones, was being considered to protect it against human impacts, such as scuba diving and pollution, instead the artificial reef, MUSA, was created to offer an alternative attraction for tourists. MUSA is an underwater museum that aims to combine art and conservation through the submersion of sculptures. The aim of the study was to investigate tourist’s opinions of MUSA and their diving experience, with the assumption that if they did not enjoy MUSA it would not be successful at reducing numbers of divers on the natural reef. To do this 139 self-administered questionnaires were
