Canai Boy Case Study

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In 1986, the owner of Canai Boy - Choo Tow Chun, a 9-years-old kid, who lived in a rural area with his family in Indonesia.
They lived in poverty ever since his father passed away due to his drug addiction. In his village, people there just wanted to keep living until they died, but they didn't think big, except for Choo. Choo had a dream. He wanted to visit the city and start up his own business by using some of his technical skills, COOKING. He learnt how to cook from his mother who was the sole bread-winner of his family after his father died. He needed to cook for his family everyday with limited, a little amount of resources as well as low-budget ingredients. Roti Canai, a well-known and scrumptious delicacy which made of flour. The process
…show more content…
He was totally agreed with him. Thus, they partnered up together.
Choon held the responsibilites on growing up the business by looking for a better and bigger opportunity to expand their business.
Soon, Choon managed to rent a low price shop lot. Choo started to settle down in a brand new environment and continued his business as usual. Choon then hired some worker as a waiter and cleaner. Choon was not only a marketing manager of Choo's business but also a financial manager which known as - cashier at the moment. Later, they came up with a shop name, Canai Boy. The surrounding area of the shop lot was packed with a numerous well-known company. Most employees used to have their meal at Canai Boy. Canai Boy became more a more famous, thanks to Choo's cooking skill and Choon's marketing's skill. Several years later, they had succeed in delivering the existence of Canai Boy to the whole world. Today, everyone knows what is Canai Boy espeically Malaysia. They have more than approximately
60 franchises all around the world. Canai Boy even have their own merchandises and website in order to help customer to have better experiences in purchasing products in Canai

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