Canadian Tire Case Study

Canadian Tire hosted a million dollar giveaway, where it is visibly guaranteed that a lucky shopper will win a prize of one million dollars. When the underlined “will” is seen, it suggests that the winner of the giveaway is certainly receiving the listed prize money. An asterisk is placed beside the word “win”, meaning there is further information regarding the winning factor of the prize. The money piles are all in Canadian dollars which lead to the assumption that the prize will be in Canadian currency. Also, it states the three-day duration of the giveaway and how it is limited to those three days. Many large fonts, engaging colours, and designs are used to augment the temptation of considering the advertisement. Overall, not much information is given in the advertisement, however, it is very visually appealing in a way that provides the customers with the information that will lure them to take part in the giveaway. …show more content…
If no purchase was made, there will be a question on the website that you will be required to answer. There is a limit of one entry per day regardless of a number of purchases made. Most importantly, there is a section that explains the regulations for the prize. This section confirms that the winner of the giveaway will be awarded one million Canadian dollars, presented in a check. Also, it states that the Sponsor of the giveaway has the right to substitute the prize for something of equal or greater value. Given these points, there is no misconception on the customer’s initial