Nationalism Sells Nationalism refers to a belief, creed or political ideology that involves an individual identifying with and becoming attached to one's nation. Nationalism involves pride for one’s national identity. Through out history nationalism has been essential in uniting a nation together and working towards bettering a nation. However nowadays companies are using people’s pride for one’s country to profit.Advertisement which has the sole purpose to sale has recognized the power of nationalism and adapted the use of nationalism to promote sales revenue. This is related to the course since advertisements that use nationalism to build up their brand identity often use
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Thus emotionally evoking people’s nationalism spirit to support the brand.In this paper I will argue that tying nationalism and advertising together can harmfully impact a nation, it’s society , people , politics and economy.First of all advertisement could mislead consumers to believe that supporting the brand equals to supporting his or her nation, it could allow foreign cultural to influence society value by masking itself as supporters of the nation and lastly it could damage a nation politically and economically since consumers may be supporting foreign companies thus weakening local businesses.I will analysis Cenvous Energy’s advertisement “Canadian Ideas at Work” , Molson Coors Brewing Company’s “I am Canadian” advertisement and Tim Horton’s Advertisement to present how nationalism helped to establish their brand identity in various ways and how consumers are mislead by those brands to believe that they are supporting Canada.Furthermore provide studies that shows the success of using nationalism in advertising.Moreover present researches that study the relationship between nationalism and advertisement to backup my arguments.To conclude people should keep a clear mind and make logical decisions when faced with manipulating advertising strategies such as using nationalism in …show more content…
Robert Goldman and Stephen Papson, “Introduction: Advertising in the Age of Accelerated Meaning,” Sign Wars: The Cluttered Landscape of Advertising (New York: The Guilford Press, 1996): pp. 1-19.
2. Seiler,Robert.(2002).The American Review of Canadian Studies-Selling Patriotism/Selling beer:TheCase of the “I am Canadian!” Commercial,Vol.32,No.1,pp.45-66.Retrieved from internet Jan29th,2015 from http://search.proquest.com.proxy.lib.sfu.ca/docview/214002596?pq-origsite=summon
3. Subramanian, Sharmila.(2003).Building Brand Identity Using Nationalism - A Study on the Commercial Messages in the Indian TV,Vol.13,No.9,pp.363-403.Retrieved from internet Jan 29th ,2015 from http://www.languageinindia.com/sep2013/sharmilabrandidentity1.pdf
4. Cenovus - Canadian ideas at work.Retrieved Jan 30th, 2015 from https://m.youtube.com/watch?v=cyo7dME1K7E
5. Molson Coors Brewing Company.Retrieved Jan 30th, 2015 from https://m.youtube.com/watch?v=BRI-A3vakVg
6. Tim Horton Commercial. Retrieved Jan 30th,2015
Thus emotionally evoking people’s nationalism spirit to support the brand.In this paper I will argue that tying nationalism and advertising together can harmfully impact a nation, it’s society , people , politics and economy.First of all advertisement could mislead consumers to believe that supporting the brand equals to supporting his or her nation, it could allow foreign cultural to influence society value by masking itself as supporters of the nation and lastly it could damage a nation politically and economically since consumers may be supporting foreign companies thus weakening local businesses.I will analysis Cenvous Energy’s advertisement “Canadian Ideas at Work” , Molson Coors Brewing Company’s “I am Canadian” advertisement and Tim Horton’s Advertisement to present how nationalism helped to establish their brand identity in various ways and how consumers are mislead by those brands to believe that they are supporting Canada.Furthermore provide studies that shows the success of using nationalism in advertising.Moreover present researches that study the relationship between nationalism and advertisement to backup my arguments.To conclude people should keep a clear mind and make logical decisions when faced with manipulating advertising strategies such as using nationalism in …show more content…
Robert Goldman and Stephen Papson, “Introduction: Advertising in the Age of Accelerated Meaning,” Sign Wars: The Cluttered Landscape of Advertising (New York: The Guilford Press, 1996): pp. 1-19.
2. Seiler,Robert.(2002).The American Review of Canadian Studies-Selling Patriotism/Selling beer:TheCase of the “I am Canadian!” Commercial,Vol.32,No.1,pp.45-66.Retrieved from internet Jan29th,2015 from http://search.proquest.com.proxy.lib.sfu.ca/docview/214002596?pq-origsite=summon
3. Subramanian, Sharmila.(2003).Building Brand Identity Using Nationalism - A Study on the Commercial Messages in the Indian TV,Vol.13,No.9,pp.363-403.Retrieved from internet Jan 29th ,2015 from http://www.languageinindia.com/sep2013/sharmilabrandidentity1.pdf
4. Cenovus - Canadian ideas at work.Retrieved Jan 30th, 2015 from https://m.youtube.com/watch?v=cyo7dME1K7E
5. Molson Coors Brewing Company.Retrieved Jan 30th, 2015 from https://m.youtube.com/watch?v=BRI-A3vakVg
6. Tim Horton Commercial. Retrieved Jan 30th,2015