Export of "Canadian Bank" image to other markets
Global growing wealth
Canadian dollar strength provides acquisition opportunities in foreign markets with higher GDP growth
Strengths
Leading market position in Canada
Solid financial fundamentals
High domestic brand recognition
Growing global wealth management business
Loyal customer base
Experienced executive management
Threats
Ongoing strong Canadian dollar adversely impacts income from foreign operations
Continued tightening of credit spreads
Enduring weakness in the US (and potential slowdown in Canadian) economy and housing market
High consumer debt levels could slow down loan growth
Potential of a flattening yield curve would put pressure on net interest margins
Weaknesses