Essay on Can Bolly Go Global

2023 Words Jan 17th, 2016 9 Pages
CASE ANALYSIS:

Can Bollywood Go Global?

Submitted By:
Divyanshu Rastogi 0134/52

Abstract
The case talks about the opportunities and problems that the Indian film makers face in reaching out to the international film business and market. It provides a historical view by detailing the journey of the cinema and how Hollywood emerged as the global leader in the film industry worldwide by the 1920’s. Although some movie industries were sustained in other regions including the United Kingdom and France, their films and offerings had restricted international appeal and audience. It also focuses on the rise and development of the Indian film industry and the entire industry as well. Bollywood films, which are made in Mumbai usually are
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There was also a time when French industry enjoyed over two-thirds of the global market share. Pathe Freres entered the United states in 1904 and by the next 10 years the company had 41 offices around the world including india and Singapore. American dominance emerged during World War 1. By 1918, movies were exported all over Europe except for Germany. The initial industry was setup around New York. This made producers vulnerable to being pursued by agents of Edison. So the industry shifted to a “sleepy rural suburb” outside Los Angeles called Hollywood. (as it had added benefit of fine weather all year round.)
In some time, Hollywood dominated the industry. The four major film producing companies were: 1. Paramount 2. Warner Bros. 3. RKO 4. Columbia
It left the domestic film makers free to compete with each other, which they did aggressively. They used growing revenues to fund longer films for mass audiences, and especially to pay more for actors. Star actors emerged, whose celebrity guaranteed the success of the films in which they appeared.
Indian Film Industry: A brief History
The first Indian movie, a silent film titled “Raja Harischandra” was released in 1913. It was directed by the great Dadasaheb Phalke, who was also known as the father of the Indian film industry.
The 1920s then saw the introduction of

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