Culture is an aspect of globalization, according to the textbook page 118, culture’s definition is “learned behavior; a way of life for one group of people living in single, related and independent community”. To international corporations, culture has an important role in their plan to sell products or services to overseas markets. In order to success, companies not only need to understand and recognize the culture’s characteristics of the entry market, they also have to learn to adjust their products or services to the culture of the country where they are going to operate. Failing to do so may lead to business stagnation expansion or worse, lost the market to competitors. The failure of Campbell’s Soup in Brazil is an example for this. Although
