Campbell’s company started in 1869 by Joseph Campbell and Abraham Anderson, opening their first plant in Camden, New Jersey. The company went through multiple different presidents and partnerships and did not produce its first can of soup, their most iconic product, until 1895. The soup at first was ready-to-eat until hiring a chemist in 1897 who helped produce a condensed soup, which now added four new varieties of soup to the original tomato soup they first started out with. In 1898 the company adopted their iconic red and white label that is well-known worldwide today. In 1900 Campbell’s soup company won a medal of excellence in the Paris Exposition, which became a staple logo on many of their canned soup varieties, even till this day.
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11 years later, Campbell’s officially adopted the middle name “soup” and became Campbell’s Soup Company. By 1931 they began radio advertising, their first real attempt at advertising their already extremely popular soups. Beginning in 1948 Campbell’s soup company started to acquire new brands, marketed with a completely different name, branding themselves completely different from this already successful company. The first of those companies being V8, Pepperidge Farms and Milano. Campbell’s also starts adding recipes to their soup cans at this time, which is one of their most successful marketing strategies to date, becoming staple dishes at the holiday season. In 1973 Campbell’s introduced box tops as a way to help schools, which is still around and in use today. In 1983 “home style” soups are created in many different variations to help to appeal to a different crowd, then followed “healthy request” soups in 1991. By 1998 soups are being marketed in a refrigerated, non-condensed form with a microwavable container for easy and quick lunches. Campbell’s soup company today continues to market toward a healthy, organic lifestyle that people are interested in. They have acquired more companies that sell artisan breads, salsas, hummus and other organic natural foods. In my opinion, Campbell’s soup company is a large company that owns more than most people realize. They market an honest product at a fair price and have gained the trust as a healthy product to many people all over the
11 years later, Campbell’s officially adopted the middle name “soup” and became Campbell’s Soup Company. By 1931 they began radio advertising, their first real attempt at advertising their already extremely popular soups. Beginning in 1948 Campbell’s soup company started to acquire new brands, marketed with a completely different name, branding themselves completely different from this already successful company. The first of those companies being V8, Pepperidge Farms and Milano. Campbell’s also starts adding recipes to their soup cans at this time, which is one of their most successful marketing strategies to date, becoming staple dishes at the holiday season. In 1973 Campbell’s introduced box tops as a way to help schools, which is still around and in use today. In 1983 “home style” soups are created in many different variations to help to appeal to a different crowd, then followed “healthy request” soups in 1991. By 1998 soups are being marketed in a refrigerated, non-condensed form with a microwavable container for easy and quick lunches. Campbell’s soup company today continues to market toward a healthy, organic lifestyle that people are interested in. They have acquired more companies that sell artisan breads, salsas, hummus and other organic natural foods. In my opinion, Campbell’s soup company is a large company that owns more than most people realize. They market an honest product at a fair price and have gained the trust as a healthy product to many people all over the