Cameron's Coffee Essay

Introduction
Cameron’s coffee struggles with current technological trends in the market for its new roasting facility. Latest technologies include cloud computing, Facebook, Pinterest, Twitter and other social media are part of a grander picture that will support driving a more modern and a new facility in hopes that it will drive efficiency with the product and company. A result will increase in market leverage due to profits, which will stem from Cameron’s coffee’s ability to connect to their customers at greater rates and allow them the ability to analyze data about the products and market. Current customers reach Cameron’s coffee by phone, email or traditional mail, while this method works, the results are not quick enough, particularly if essential information is accessible without the need employee monitoring or responding to communications. Cameron’s coffee needs to establish a solid medium base to reach their current customer’s on …show more content…
Cameron’s Coffee can successfully assist the development of its new facility by embracing some of the new developments in technology. Utilizing Cameron’s Coffee’s exposure and communication factors on social media can assist in communicating with existing customers while attempting to bring in fresh business. Analyzing the big data that exist on the internet can support, predict and forecast potential needs of the facility by considering how Cameron’s Coffee exists in the eyes of the consumer. Furthermore, ignoring these technological trends and competitors will gain an upper hand if they take advantage of the methods. Lastly, managing the cloud network by enabling real-time knowledge of the inventory and stock, together with balancing on/off site work with the systems, will allow greater flexibility and allow Cameron’s Coffee to drive focus more