First published on Youtube on October 7th 2015, “Extra Gum: the story of Sarah and Juan”, is an advertisement that has become shared and viewed by many people on the internet due to it’s sweet interpretation of a young couples love story. In 1984, Extra was Wrigley's Company first ever sugar free product and became one of the most popular brands of chewing gum. The commercial begins in a high school setting where two young teenagers notice each other and are attracted the instant they exchanged glances. Soon after, the commercial shows Juan helping Sarah with her books and sharing gum together for the very first time. From simple night talks in the car, park dates, to prom night together, at some point they always seem to take out a Extra Gum…
This ad is very creative in the message it's attempting to convey. It takes a tobacco companies' advertisements and cleverly uses it to present possible outcomes for smokers, or those that may decide to start smoking. Additionally, it adds subtle additions such as the glasses, which in the original ad suggested a level of coolness for smokers, and the wording of the Surgeon General's message typically attached to a pack of cigarettes. The author uses pathos to induce an emotional reaction, namely fear of cancer, as the overhaul ad suggests. It furthers this reaction with the use of the glasses and Surgeon General's message, suggesting that smoking is not cool, and that smoker's potential is impacted when deciding to smoke.…
Advertisements are always full of propaganda, that's how they try to get you to buy their product. They bend the truth, or try to make things seems appealing. This is never more true than in the cigarette ads of the mid 1900’s. At first glance you can already see how things are warped, simply because we were taught better, but back then they didn’t know. It wasn’t until these ads were outlawed in some places that we began to see how false they really were.…
Since the late 1990’s it has been a well-known fact that cigarettes are hazardous and have negative side effects. Quit use this common knowledge to recognize that if you do not stop smoking, then the worst outcome will happen, death. This would mean that they could not be a part of their child’s life. The producers of quit show the audience this obvious reason to stop smoking for the sake of their kid. The producers use logos to reason that if you do not smoke you will live longer, and will not leave your child alone.…
Coca-Cola is one of the largest and most well known brands across the entire world. They’ve been around for 130 years, and have one of the most popular drinks across the globe. The amount of power and influence they possess is limitless. They have all the money and resources to reach out to billions of people and make a permanent change globally. Marketing has always been a high priority for every large corporation, as for Coca-Cola, they take a strong initiative to make sure they get their message across both creatively and clearly.…
It lets people know that every time they smoke a cigarette, they are putting their health and lives at risk. The argument is also effective because the image is so simple, but delivers a very powerful message. The simplicity of the image and the direct precision of the words below the image appeals to even the youngest of audiences, as they are able to comprehend the message of this…
Camel Beauty Pageants and Cultural Importance In the documentary “Miss Camel Beauty Contest” staring Charlet Duboc as the narrator, the viewers get an inside look at a small portion of the Western World’s culture. Throughout the documentary the filmmakers use rhetorical devices such as pathos, logos and ethos to get across the seriousness of keeping cultural practices alive. The documentary effectively portrays the importance of keeping up with “old” culture in today’s times.…
The cashier then hands him his cigarettes with a disappointed look and says “see ya again.” The organization is The Real Cost and they 're trying to show the health risk involved with smoking. This is an influential way to…
The year 1939 proved to have the most convincing evidence connecting cigarettes to lung cancer from Franz Hermann Muller, who worked at Cologne Hospital. Muller studied the connection by 86 lung cancer cases with patients who smoked. In the middle of the 20th century lung cancer began to be seen more often in patients, and smoking cigarettes grew rapidly due to several different factors. Years 1947 through 1957, televisions were being brought into the American home, where many commercials were being shown on the benefits of smoking cigarettes. Some commercials even had doctors claiming that cigarettes helped people control weight and fend off colds.…
Whether it be a person who sees this ad and uses tobacco daily, it is there for them to see how you smoking cigarettes can affect the choices their children make. Or it could appeal to a person who does not smoke and sees this advertisement, and does not want to start smoking or can spread the word to others not to smoke, that it has a strong impact on your kids and younger generations. For smokers, anti-smoking ads are something that does not even cross their mind because of their common knowledge on cigarettes. This ad on the other hand is a little different from other anti-smoking advertisements. By using a big dark image of a little girl blowing smoke attracts way more attention to the public, rather than using a typical theme of a anti-smoking ad of a cigarette with some facts, or a cigarette gun pointing at a…
The Joe Camel advertising campaign was created by Camel Cigarettes in 1987, the goal of these adverts was to create a culture that was synonymous with the Camel brand. The character was wildly successful, the cigarette company printed his face on more than just their cartons such as lighters, clothing, furniture, and other trinkets. The persona of Joe Camel encapsulated lavish living, his posters portrayed him as a young man with money, women, success and power; all while smoking his trademark Camel Cigarette. The campaign used linguistic and visual symbols to appeal to men across the country, however, because Joe Camel commodified cool; his persona also appealed to children. Thus, the Camel company was littered with controversy.…
Each year there are about 480,000 people who die from smoking and about 41,000 of those deaths are caused by exposure to second hand smoke (CDC). Even with statistics like these, there are people out there that continue to smoke or even consider starting. A person may ask “what pull does cigarette smoking have on society and why do people continue to smoke?” For one thing, cigarette ads, especially back in the day, glamorized the whole concept of smoking. They gave off the idea that a person can become as attractive as a runway model or as popular as a celebrity and they can even receive the attention of the opposite sex just by smoking that specific brand of cigarettes.…
According to a research done by the Centers for Disease Control and Prevention, an estimated 443,000 people die primary from smoking and another 8.6 million live with a serious illness caused by smoking each year. People who smoke, ignore or do not fully know and understand what smoking does to your body and social life. In the past there was a lot of money and assets involved on the tobacco industry. There was very little movement of change on not using tobacco; however, in recent years a lot of organizations are doing ads to prevent or to reduce tobacco use. These ads target mostly the youth, the use can change and have a renewed generation.…
Therefore, with this ad, I can conclude they are targeting the younger people or potential smokers. The tagline at the bottom of this ad; “Smoking Kills … so why bother starting?” tells us that they want young people to avoid the dangers of smoking cigarettes before they even bother starting. This gives people all the more reason to walk away from a cigarette or even say no the question “Do you want a cigarette?” By limiting smoking to the older generation, I believe smoking deaths will drastically decrease over time, making smoking less of a…
Smoking Ads Through the Years Over the past few hundred years, smoking has been a prominent habit and a huge industry, generating billions of dollars. Now due to change in laws and societal taste, cigarettes and their use of ads to entice buyers have been on the decline. On the other hand, anti-smoking ads have been on the rise. Both of these types of ads, though polar opposite, have used similar tactics to incite change in viewers’ habits, whether it’s to buy their cigarettes, or to quit them altogether.…