INTRODUCTION Successful businesses have been using social media to connect with their consumers for the past few years. Many businesses struggle with keeping relevant and gaining the traction needed to become a company that consumers want to invest in. Millennials use social media much more than the average adult. Although there are many ways to utilize social …show more content…
As previously stated, millennials are the group currently making up the workforce. These workers are more likely to use personal social media accounts in the workplace, an average of almost two hours worth of work time disappears. Company accounts require constant monitoring for hacks, negative responses and feedback, and information leaks. The constant monitoring then requires extra staff, equipment, and payroll. In addition, the company needs to make sure there is no bullying or harassment happening on their accounts and keep their reputation in order. Any negative publicity could cost the company valuable assets. Moreover, measuring the return on investment is a tricky task for businesses because it is hard to differentiate social media sales from regular