Callaway Golf History

2) “In the United States there are plenty of opportunities for businesses to continue the opportunity of working with golf equipment such as Callaway Golf. Callaway Golf Company designs, manufactures and sells golf clubs (drivers, fairway woods, irons, wedges and putters) and golf balls. The Company also sells golf accessories such as golf bags, golf gloves, golf headwear, travel covers and bags, golf towels and golf umbrellas. Callaway generally sells its products to golf retailers, directly and through its wholly owned subsidiaries and to third-party distributors. Its products are sold in the United States and in over 100 countries worldwide. The Company's products are designed for the enjoyment of both amateur and professional golfers. Golfers generally purchase its products on the basis of performance, ease of use and appearance. In addition, Callaway licenses its trademarks and service marks in exchange for a royalty fee to third parties for use on products such as golf apparel, golf shoes and other golf-related products, such as headwear, travel bags, golf towels and umbrellas” (Kompass). …show more content…
Callaway Golf Company sells more golf equipment than any other high profile names such as Wilson, Spalding, and MacGregor. An early history of Calloway golf starts with the man who started Callaway Golf Company, Ely Reeves Callaway, Jr. Ely Reeves Callaway was 60 years old when he decided he wanted to resume is golf game. Callaway was playing with a club that was made with hickory with a steel core. The club was produced by Hickory Stick, which was a small California company that was run by Richard Parente and Dick De La Cruz. Callaway purchased the small business at $400,000 and named it after himself. Callaway Golf Company was founded in 1984. By 1990 the sales for Callaway Golf had doubled and by 1991 the revenues had changed to $54.7 million