Call tracking technology allows you to instantly capture a potential customer?s information based on the phone number that someone uses to call your business. Call tracking can become a vital part of your company as you determine what marketing strategies work best for your company. This technology creates a way to track conversions that originate from non-internet sources, but also as a way to get around holes in analytics data obtained from websites.
How It Works
Call tracking technology works by creating unique phone numbers for your business based on the type of advertising you use. You may have a general number that people reach your business for all incoming calls. However, call tracking uses multiple numbers so you can tell precisely how the person found the phone number.
For …show more content…
Data displays differently now that websites must optimize for mobile devices, and many ads embed in videos or images rather than in actual advertisements. Added to these display issues is that fact that Google has tried to protect its customers? privacy ever since it changed the way it obtained data back in October 2011. Mining your Google Analytics might be a waste of time when it comes to people calling your phone number.
Call tracking on web advertisements takes the mystery out of analyzing Google and other metrics. Each phone number is unique to its source. Put one phone number on a Twitter post, a separate one in your Facebook feed and even more in targeted emails. Put a different number in each blog post, on various pages of your website and embedded in YouTube videos. Call tracking gets around Google Adwords by creating your own electronic footprint with each unique phone number you place on the web. All you have to do is track which ones work the best to determine your return on investment.
How to Calculate Call Tracking?s
How It Works
Call tracking technology works by creating unique phone numbers for your business based on the type of advertising you use. You may have a general number that people reach your business for all incoming calls. However, call tracking uses multiple numbers so you can tell precisely how the person found the phone number.
For …show more content…
Data displays differently now that websites must optimize for mobile devices, and many ads embed in videos or images rather than in actual advertisements. Added to these display issues is that fact that Google has tried to protect its customers? privacy ever since it changed the way it obtained data back in October 2011. Mining your Google Analytics might be a waste of time when it comes to people calling your phone number.
Call tracking on web advertisements takes the mystery out of analyzing Google and other metrics. Each phone number is unique to its source. Put one phone number on a Twitter post, a separate one in your Facebook feed and even more in targeted emails. Put a different number in each blog post, on various pages of your website and embedded in YouTube videos. Call tracking gets around Google Adwords by creating your own electronic footprint with each unique phone number you place on the web. All you have to do is track which ones work the best to determine your return on investment.
How to Calculate Call Tracking?s