Call Of Duty's Ad Analysis: Everyone Is Doing It

Superior Essays
In the market, companies are always fighting to get new and more customers. These companies don’t sell the same products but there’s still a rivalry between them : who’s going to attract the most customers. That’s the case of these two companies : Apple and Activision, which both of them produce technology supplies to customers : electronic goods for the first company and for the second, video games. Both of these companies’s ad are videos, but they show different approaches of advertising. Apple’s ad is video that shows famous people, the ‘ crazy ones’ as the title call them, who changed the world. However, in the second video ‘ Everyone is doing it’ is a video where an old man is talking of a the video game ‘ Call of Duty’. The essay …show more content…
The video represents an old unknown man sitting in the couch and telling a story to the audience. First, the viewers might thing that his words are reflecting a sexual content ‘ « Everyone is doing it. Guys are doing it with girls. Girls are doing it with other girls. Some get together in groups and do it. Some even do it with complete strangers. Some people like to do it hardcore. Some people like to watch others doing it. Over 20 million people are doing it. Safe to say, everyone’s doing it » and because of that double meaning, the ad was censored. Viewers won’t know the topic of the ad until the end. Despite the sexual double meaning,the old man is actually explaining how everyone is plays to call of duty. He is using the technique of Bandwagon : it suggests you that you should play and join the crowd and be in the wining side by using the product, you don’t want to be the only one not ‘doing it’ and it is emphasized by the ‘ 20 millions ‘. The fact that the video was banned it attracts even more people. Thanks to the double meaning and how the ad was commercialized, the product attracted more than 700000 people. Later on the ad, people are wondering what everyone is doing and it pushes them to watch the video until the end. That’s how the video creates a desire on the potential customer. Finally, at the end of the ad the logo of the game is

Related Documents

  • Improved Essays

    Video Games and the role they play in our Psychosocial and Physical Health Video games and other electronic devices are increasingly becoming the leading forms of entertainment among children and teenagers. Research conducted by the NPD Group (2011) people spend billions renting and downloading games. Video games once had a bad reputation among adults. Adults don’t see the point or understand the fun of an activity that requires someone to stare at a television or computer monitor for hours. Adults thought video games would rout your brain, and cause you to go bad, however, adults are increasingly becoming big game players just as children.…

    • 1164 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Many factors played into this crash of the gaming market, one of them was because there was a flood of low quality games that made an effort to cash in on the previously booming video game industry . This forced video game companies to rebrand their products. So instead of being in the video game section of stores, they would be put under the toys section instead. Because the toys section were divided between boys and girls, companies had to choose one to market to, and they ended up with boys. This is why the majority of console video game players are male, making up 60% of the user base .…

    • 979 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Virtual Reality Ever since video games, TV, and movies started to come out, people have always been out there criticizing that violent media leads to violent acts from people. Many people are on both sides of the fight. Each group invests millions of dollars into studies and experiments to prove that each one’s theory proves their arguments. In recent years, the media has started to portray how other medias express violence in that they are at fault for the raise of violence in the youth today. In the article, it talks about how video games lead kids to be more violent than normal.…

    • 961 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    First Date Analysis

    • 842 Words
    • 4 Pages

    Not only does the song add another humorous element, but it is a well-known song across the world; many people have heard this song and some may even start to sing along when the commercial plays on the television. When this commercial plays, consumers may even stop what they are doing to pay attention to this commercial. This is what the Hyundai Company wants from the consumer; this is why big companies spend millions of dollars to perfect their…

    • 842 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    We can’t deny that we zoom in others behavior, who are better than us in some cases like financial abilities, academic performances, social status and so on. Celebrities are those shine under the spotlight, chasing by enthusiastic fans are included in the category that people somehow jealous of as well. As a result, whenever celebrities are photographed some inappropriate behaviors, even very small things, paparazzi would make the news and put some sensational titles, and keep broadcasting for few days. Then, when the audience see these news, they might consider finally they get the goods on the famous figures and comments them to friends, on the internet, or via social media unforgivingly. Nevertheless, perhaps, the inappropriate photos are not the truth or just something like smoking, throwing garbage on road that actually lots people do, not just celebrities.…

    • 981 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Their rivalry with Microsoft for the share in the software business with Microsoft’s multibillion successful windows system has been more popular over Apples mac. 2: Apple and other companies are constantly suing each other over patents and breaching of such patents. Recently Samsung and apple called a truce with each other outside the U.S but are continuing the lawsuits they are going through in the U.S. These lawsuits that have been going on for years have given bad publicity to whoever will listen as the companies sue each other over alleged copying of each other’s hardware in their smart phones. This has led to potential consumers choosing other brands on the…

    • 717 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In response to the attacks, Eminem released the explosive track titled “White America”. In the song, Eminem acknowledges that many young white youth started following him saying, “...they were instantly hooked right in and they connected with me too because I looked like them.” Then he goes on to acknowledge that the government is upset at his lyrics “Cause congress keep telling me, I ain’t nothing but problems and now they’re sayin’ I’m in trouble with the government, I’m lovin’ it…” Oppressing the artist is not only immoral but un-American, anyone has the right to say or do what they feel and the government should not hold the person expressing themselves accountable for a group of troubled youths, maybe they should look at the youth’s parents and their home environment. The most upsetting part about this is that the government didn’t start doing anything about hip hop until Eminem came into the picture with his new following of young white adults, blaming the rapper for the turbulence within the “youth”. Eminem raps, “Hip hop was never a problem in Harlem only in Boston after it bothered the fathers of the daughters starting to blossom” magnifying my point that no one cared about hip hop until the parents of this troubled youth started to realize what their kids were listening to. Once again parents should not…

    • 557 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    “Dad you’r losing all of your money, why won’t you stop?” he didn’t even look at me, “I will let’s just spin it one more time.” That one more time was a win, and then another win, it’s like the machines have a brain and figure out when do you want to leave so they will give you a dollar win so you won’t leave. But maybe he was actually on luck he made his money to fifty dollars and then he decided to change his machine. I looked at my mom, she had seven dollars left, she also stopped playing and decided to change her machine. She began playing with another machine and she lost all her seven dollars. As she reached her small brown purse to get another twenty dollar bill out, I look at her and ask, “Why do you think people still come to casinos even thought they mostly always lose?” she smiles at me and while she is hitting the spin bottom she says, “well first, it is very fun to play, second, I guess the hope of winning is the reason I believe.…

    • 2181 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Every time a news outlet tries to condemn a videogame, its sales rise. If the media were to repent this moneygrubbing hogwash, then the videogame industry and art medium would have the chance to be judged on its own merit. If they were to instead praise games of a better moral persuasion, then logically something similar would result. Dissenters of this idea might argue that this solution will never work, because violent games have sold vastly more on most platforms. They may argue that the media needs to draw attention to violent videogames to keep the general population aware of what is popular.…

    • 758 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Not only our financial, video games also cause many bad effects on our brain and behaviors. As some newspapers, like Tuổi Trẻ or Thanh Niên, has reported, the amount of primary students who commit crime after playing games has increased rapidly in recent year. Is video games are responsible for these violent actions? Of course they do, although I don’t really like to admit it. According to Doctor Walsh’s studies (2002) there are four mains resons for the agressive and unsocial behavior of video game’s…

    • 1265 Words
    • 6 Pages
    Superior Essays