In today’s society, the caffeinated energy drinks sectors have revealed strong growth in the beverages industries over the world (Bunting et al., 2013 and Smith, 2013). Klaassen et al. (2012) noted that a caffeine is one of psychoactive substances in energy drinks and easy to purchase. Smith (2013) mentioned that even the caffeinate drinks have both benefits and drawback effects of caffeine however; most energy drinks contain excess sugar daily allowances recommendation that might be obesogenic as well as health problems (Gunja (2012)). O’Brien et al. (2008), Heckman et al. (2010) and Gunja (2012) researches found that adolescents and young adults were the primary groups targeted by the beverage company marketing and regular consuming such
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There are substantial and numerous negative effects of caffeinated drinks and most beverages consumers still require a deeper understanding of health risks factors hence, obviously that the regulators should concern about this issue and provide more information and education to citizens about the effect of caffeinated drinks over-consumption and show that why the drinkers should be aware caffeine dosage in every drinks because if the caffeinated drinks users have enough knowledge about the health risks after that the users might improve or change their drink behaviors by themselves that similar to Bunting et al (2013) point out that attitudes and understandings of consumers are the most appropriate techniques to change customers food and drink related to behaviors. In addition, the supervision should do more warn the citizens by creating the special campaign and advertisement for promoting the associated health effects. Furthermore, the government should control the agitprop advertisement of the energy drinks manufacturers and restrict on the sale of energy drinks such as set the age requirement of the purchasers for preventing the customers who are children as well as limit the range time for sale for being harder to consume. Moreover, the government should operate the companies to declare the ingredients of caffeinated energy drinks and also make a rule for restricting the amount of caffeine contain in energy drinks and must be marked that this product is a high caffeine on the foodstuffs containing label content if it exceeds the limit that be similar to the Current European legislation (Attwood,
There are substantial and numerous negative effects of caffeinated drinks and most beverages consumers still require a deeper understanding of health risks factors hence, obviously that the regulators should concern about this issue and provide more information and education to citizens about the effect of caffeinated drinks over-consumption and show that why the drinkers should be aware caffeine dosage in every drinks because if the caffeinated drinks users have enough knowledge about the health risks after that the users might improve or change their drink behaviors by themselves that similar to Bunting et al (2013) point out that attitudes and understandings of consumers are the most appropriate techniques to change customers food and drink related to behaviors. In addition, the supervision should do more warn the citizens by creating the special campaign and advertisement for promoting the associated health effects. Furthermore, the government should control the agitprop advertisement of the energy drinks manufacturers and restrict on the sale of energy drinks such as set the age requirement of the purchasers for preventing the customers who are children as well as limit the range time for sale for being harder to consume. Moreover, the government should operate the companies to declare the ingredients of caffeinated energy drinks and also make a rule for restricting the amount of caffeine contain in energy drinks and must be marked that this product is a high caffeine on the foodstuffs containing label content if it exceeds the limit that be similar to the Current European legislation (Attwood,