Red Box Essay

Decent Essays
1. What can any retailer learn from this case?

We can learn about the full compatibility between the types of machine, location of the store and the retail channel by reading the case. Rising reputation of automated retail kiosks has become very important aspect in retailing nowadays. Research has showed that these kiosks offer a cost-effective, steadfast, and user-friendly capability to both the buyers and the storeowners. The case suggests methods to combine automated kiosks into retail contribution in an effective way. Kiosks can deliver facts for the shop owners and also can give a sight of successful opportunity. Technology can expand productivity for the retail stores and can lower cost. Expediency is the prime key handler for giving a proper customer satisfaction and with the use of automated retail kiosks, retailers can satisfy customer
…show more content…
Based on the data in Table 4, would you select Red Box for placement in a supermarket? What are the pros and cons of doing so?

Yes, I would like to place a Red Box in a supermarket, because placing a Red Box will give the super market very high brand awareness. It will create suitability for the customers for doing grocery shopping and renting DVDs at the same time. Putting a Red Box will also give an opportunity to maximize the sales with the total retail experience, as people always try to purchase with ease of distance.
Some cons for putting Red Box can be, there might be some competitive ambient for the retailer. Sometimes it can create lower competition among retailers as a lot of retailers use the same strategy. Keeping the Red Box can also create some maintenance expense for the retailer.

7. What other ways could retailers use kiosks?

Retailers use kiosks in scanning rewards cards and membership card in various stores. They use those for doing store markdowns and different kinds of price checking. Sometimes they use the kiosks for promoting new brands at different locations. Some shops offer the

Related Documents

  • Improved Essays

    Cajita Box Essay Example

    • 787 Words
    • 4 Pages

    The cajita project lets me went back and reflects about my past and the people who were a part of my life or used to be a part of my life. Through this journey of working on the cajita project, I choose things that I felt that it represents me and what I went through to be where I am today. It was hard to find objects that represents me or that shape me to be who I am today. In my cajita box, I have 5 items in it. Each items are what represent me and shape me to be the person that I am today.…

    • 787 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Supermarket, a large form of the traditional grocery store, which is considered the best place to spend money on food are likely to have an adverse effect on customer’s health according to researchers. In the article “The Supermarket: Prime Real Estate,” Marion Nestle discusses how supermarkets design and control their features to make influences on shopping behaviors in order to gain more money from purchasers. Specifically, she argues buyer choices are being manipulated by food companies and the supermarket itself. Since their job is to do business, to sell more products, and to gain more profit, therefore, consumer’s health is not their first priority. As she puts it, “Perhaps, but they do everything to make the choice theirs, not yours.…

    • 886 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Retail positioning involves making a distinct set of choices for a company that affect the markets that they enter and the consumers who shop in their stores. Deciding where the company should be positioned in the market sets the foundation for making consistent decision about product assortments, services, prices, advertising, store decor, and much more. The combination of all the choices involved in retail positioning can assist in distinguishing one retailer from its many competitors. Nordstrom and Target are two very well-known and established retailers. However, consumers shop at these two store for very different reasons and for very different products.…

    • 481 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    2000 Dbq Essay

    • 624 Words
    • 3 Pages

    After a period of attempted isolationism, America began to engaged the world more aggressively in light of threats from Japan and Germany between 1937 and 1941; inspiring this change in foreign policy were many factors, primarily the economics, national security considerations, and the desire to preserve democratic values. Economically, America was looking to make money off of the war; however, as America became more involved, the war effort would cost the country. Deals such as “Cash and Carry” and “Destroyers for Bases” allowed America to profit off of the war until it decided to assume the role of the “arsenal of democracy” and pledged to spend money on those who were defending their freedoms (Doc. F). Accompanying this policy of supporting democracies, other economic changes came too, in the form of trade restrictions. America cut its economic engagements with Japan, stopping its sales of oil to the imperialistic nation.…

    • 624 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    All this research has been conducted to figure out the correct layout of the store for the supermarket to make the most profit. “The guiding principle of supermarket layout is the same: products seen most sell best” (Zif, Ayal, & Orbach, 1971). “They make decisions about which product to sell and, therefore, which products you buy. This creates demand by putting some items where you can not miss them” (Nestle, 2015, p.501). Therefore, most items placed in the best selling area tend to be more unhealthy thus, stating that these stores have control over what their customers…

    • 874 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In “The Supermarket: Prime Real Estate” assay, the author main point is to provide a clear illustration of how supermarket operate, why does each of them is laid out much like another. The author also mentions how large amount of research have done of how to design supermarket. She also add that overall, supermarket design follows fundamental rules, all of them based firmly on extensive research; Place the highest-selling food departments in the parts of the store that get the greater flow of traffic, Use the aisle nearest the entrance for items that sell especially well on impulse or look or smell enticing, Use displays at the ends of aisles for high-profit, place high-profit center –aisle food items sixty inches above the floor where they…

    • 903 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Essay On Trader Joe's

    • 459 Words
    • 2 Pages

    Bargaining Power of Buyers With many grocery chains across the world, the supermarket industry is very large and competitive industry. Trader Joe’s and other grocery stores can integrate backwards in this industry by creating their own brands. Trader Joe’s has their own unique labels and private brands. The discount prices and high quality products attract price-sensitive people who are bargain shoppers. With it’s collection of music, and wines it additionally attracts people 21 years and old, as well as well traveled and educated consumers.…

    • 459 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Abc1 Business Plan

    • 1425 Words
    • 6 Pages

    This innovative shopping system serves as an important strategy that the store can capitalize…

    • 1425 Words
    • 6 Pages
    Improved Essays
  • Brilliant Essays

    Taco Bell Essay

    • 2330 Words
    • 10 Pages

    Brief History of Taco Bell In 1962, Glen Bell released his first Taco Bell restaurant in Downey, California and he focused on apprentices, voyaging business people and the soldierly. The menu comprised predominantly of tacos and burritos in addition to refreshments. After two years, the first Taco Bell establishment was sold. By 1978 Taco Bell had 868 restaurants which had some expertise in offering tacos, burritos and a couple of other nourishment things.…

    • 2330 Words
    • 10 Pages
    Brilliant Essays
  • Great Essays

    Oliver's Market Case Study

    • 2019 Words
    • 9 Pages

    1) Identify Challenges After reading the case of Oliver’s Market, I found out some issues that associated with this company internally and externally. Internal Issues: 1.Oliver’s market kept investing on its Cotati Store, but the landlord even didn’t want to talk to them, which means all of its two million investments may disappear if the landlord decides not to rent the place to them after the ten-year lease ended. That is a huge financial and location loss issue for Oliver’s Market. 2.Another issue is as a family owned company, the current owner had health issue that couldn’t allow them to work too much. The successor, who is interested in store design and décor rather than running business, therefore, there is no a real successor that…

    • 2019 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Introduction This is business case of Woolworths which one of the largest retail chains in South Africa. Woolworth is very broad company that doesn’t focus on one type of product but plenty of products, the retail sell clothes, food, and home ware and also provide financial services. So as Woolworth carters different product it must have a simple that can allow or enable Woolworth to increase the speed that it process the customer product at till point, so the product the can use is call self-checkout point where the customer checks their product themselves and pay without the help of cashier. Executive summary…

    • 990 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Wegmans Business Plan

    • 1199 Words
    • 5 Pages

    Wegmans Food Markets, Inc. can be described as an innovational leader in a competitive grocery store market. Wegmans is headquartered in Rochester, NY; with over seventy stores mainly in Rochester, Buffalo and Syracuse; they also have locations in the states of New York, New Jersey, Pennsylvania and Virginia. The chain offers a spacious floor layout of 100,000 square feet; which, sometimes is double or even triple the size of the average supermarket. With 37,000 employees, usually 500 to 600 employees per superstore; and annual sales of over $3 billion, Wegmans produces fifty percent higher sales per square feet than their competitors in the industry.…

    • 1199 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    I never realized how much thought goes into setting up a store. From techniques to helping customers unwind at “the transition zone,” to the well thought out design of the aisles, and to the awareness employees must possess in easing customer’s anxiety from waiting on line, everything serves a purpose. This interesting book has given me knowledge…

    • 828 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Lulu hypermarket have designed the shopping process in its stores by dividing every section separately and independently were the customer can do all his grocery shopping in one area rather than moving from one spot to another. After finishing the shopping, customers move toward the check out counters were the counters are divided into two sections. The first section for people with less number of items and the other counters are for customers with huge number of items to insure that people are not waiting in long ques. The employees are will trained and aware of the products available in their relative sections and can provide customers guidance on the available items.…

    • 975 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Toys-R-Us is one of the largest and most well-known toys stores around the world, having more than 1,800 stores worldwide (“Our History”). Which means kids all over the world can get hyped up about wondering around this toy store, begging to spend their parents’ money. The primary competitors would be other toy stores or hobby shops. Build-a-Bear workshop, Disney Toy Stores, HobbyTown USA, and pretty much any other places that specializes in toys and play things for kids. Toys-R-Us secondary competitors are Wal-Mart, Target, and Amazon.…

    • 820 Words
    • 4 Pages
    Improved Essays

Related Topics