At first glance, the burger images on Bytes’ store window make it clear what the store is serving. But I think that there are better ways to lure the customers in through changes in the display. People are more likely to go into stores that offer a transparent view of the store inside, and likewise, they will mentally place themselves in a defensive position with stores that shut off the views from the inside. The burger images fully cover the front store windows and viewers have to walk around to the side windows to see the inner structure of the store. This could potentially be a disadvantage as studies show that people are more inclined and feel safe towards stores that suggest a welcoming look and offer them more information (what the store
