Buzzfeed Case Study

Improved Essays
What would it be like today of the mass media? The newspapers and television news were the biggest form of media. However, the features of the media industry have been changed and the previous mass media also has been replaced. Two factors to explain the reason why the media industry is undergoing rapid changes are the development of Internet and mobile devices. Internet newspaper is showing rapid growth, because it overcomes a weakness that subscribers have to wait news until it published of traditional newspaper. Besides, the advent of mobile devices such as smartphones or table PC contributes to the changes. If the users can access the Internet with their devices, they can get news regardless of time and place. With these changes, the public …show more content…
First of all, in the case of Buzzfeed, it is one of a pioneer of new media industry and shows different formatting from old media. The existing newspapers mainly deal with rather serious subjects such as social or political issues and progress the way that doing an in-depth analysis. Of course, Buzzfeed handle important issues in the same way, but it also engage in light and informational news such as” 9 Amazing Ways To Up Your Salad Dressing Game or 5 Vintage Cocktail You Need To Be Drinking”. Moreover, it also provides short videos such as “When You’re On A Diet But You Love Food Too Much.” It is difficult to find these articles and videos in the old media. These contents contribute to attract young generation, who has less interests in social issues then previous generation. In addition, the customers can catch diverse substances in one related article. Patrick Kerins, a board member who led the investment of New Enterprise Associate, said, “We think BuzzFeed will be one of the great media companies of the next decade” (Ashley McCollum, 2013). These new innovations are changing media …show more content…
The most unique characteristic of Vox is its Contents Management System, called Chorus. Contents Management System is software, which makes ways to write articles of journalists. Chorus is regarded innovative system, which “enables the creation, distribution and measurement” of branched content and provides “detailed data to ensure this content reaches the right audiences, in the right formats, at the right time” (Michael Sebastian, 2015). With the advent of this technology, it contributes to reduce time to collect information, make format and edit in writing articles. As a result, journalists are able to write articles easier and faster than the past. Besides, on a customer level, the technology changes pattern of the customers in accessing information. To find related information, they had to search it themselves among many media in the past. However, they can grasp diverse associated materials through just one clicking. In other words, the customers can contact new information very quickly and grasp related information more

Related Documents

  • Superior Essays

    Buzzfeeed Research Paper

    • 2005 Words
    • 9 Pages

    BuzzFeed: Can We Consider it Professional Journalism? News practices and values have shifted dramatically since the rise of online media. Following this phenomenon, there is the quick development of what we now know as citizen journalism. This allows the general public to share news instantly without being a professional journalist. However, the term has created many debates in this field as it there is a fine line between being a professional and being a citizen.…

    • 2005 Words
    • 9 Pages
    Superior Essays
  • Superior Essays

    Has technology really affected us that much? The internet is the global communication network that allows almost anything they want. People are also now able to access information and share things in a way that was not possible in the previous generations. Because of this, the rise of the internet and social media…

    • 1237 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Traditional media has known as an old media by people, for example, magazines, books, newspapers, radio and television broadcasts. Social media is a new and electronic communication tool as a platform to help people share information, opinions and messages, such as Facebook or some online news website, for instance British Broadcasting Company news website. Furthermore, social media still continue to develop and keep on extend its uses. To illustrate this, there are over 80% of internet consumers search online for news (Goldenberg, 2015). As the development of new media, there are three reasons about social media will replace traditional media as a source of news which are the speed of spread is faster, convenience and press freedom.…

    • 926 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    In an era of ‘citizen journalism’, the notion of credibility is becoming irrelevant. Discuss. In an increase production of information and technologic utilization more accessible to the public, journalism has became more user-friendly and a tool for any person to publish any content relating to news or topics. Many sites such as Wordpress, Blogspot, Facebook, Twitter, Reddit, and many other forms of blogging and social media are heavily dependent by users who want to spread news across to the public quickly than most news corporations. Jane B.…

    • 1288 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Technology has also affected the way we learn, read and write. Introduction of new technologies certainly resulted in an evolution of our literacy, for both good and bad. The provision of new technologies through search engines like Google and Yahoo has increased the convenience and speed which we can get the information that we need. Simply by the click of a button, pages after pages of search results would appear in the search engine within seconds. However, with the immense amount of information presented, it could actually be harder for one to extract the data most relevant to them.(example).…

    • 358 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Media focus on delivering news to the general audience or the target audience. Along with the development of technology, platforms such as YouTube, Facebook, Twitter, Google, Weibo are gradually gaining in popularity. Meanwhile, such as traditional media, newspapers, magazines, television and radio are facing a recession. Although traditional media has fallen, social media has merely taken a chunk of the online media scene. Traditional media is still irreplaceable, since it has a higher level of credibility.…

    • 959 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Foreign companies can come and start a business easily because of new FDI regulations. Also, the capital investment to start online retailing is low compared to other businesses. Industry is going at a rapid rate and internet penetration is increasing dramatically. Many players can enter the business and use this opportunity. Flipkart needs to devise new strategies to avoid threat of new…

    • 1080 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    This article has entrenched the point of increased consumer engagement due to social media. Several facets of the premier league needs advancement in terms of reach and engagement principally when targeting older users of social media specifically ages 45 and above. Before social media, most fans would have to wait for the next game, or reduce to a few choice opinionated analysis from the local media i.e sports section of many notable newspapers. Nowadays, due to the social media boom several sites and niche websites and/or mobile apps have stemmed from the demand for improved connectivity between brand and consumer. Stat sites have made analysing the game more accessible and easier.…

    • 1676 Words
    • 7 Pages
    Great Essays
  • Great Essays

    By using social media platforms to do advertising, companies can target demographic groups easily and also the cost is quite economical (Alyea, 2011). Additionally, digital advertising can drive word-of-mouth at scale and 92% of consumers believe recommendations from family and friends (Minnium, 2014). Consumers are smart today. Companies have to keep trying different ways to do advertising because different channels have their own advantages and disadvantages. Direct mail advertising can help companies send the messages to those most likely to buy the product or service since advertisements sent through direct mail can be long enough to introduce all the details and also can be personalized, but many people would throw them away without even opening the mail (Pleshette, 2013).…

    • 1233 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Technology and human interaction Technology itself has moved at a lighting speed over these past few years. Just in the last decade technology has revolutionized the way we talk, shop, read, share news including the way we think. Technology has become a daily lifestyle now for most people, and it is becoming relatively easy to obtain any information thanks to the internet. Because more and more people have access to technology including the internet it is shaping the interaction we have between each other. There are those who believe that technology is such a blessing that is doing society a greater good, by making people more literate and having any information they desire at the tip of their finger tips.…

    • 1110 Words
    • 4 Pages
    Improved Essays