Kareman Hewedy
MKT 480
The Buzz on Buzz
There are many advertising techniques a business can use to bring in more consumers, and creating a Buzz affect can be essential for a businesses success. The issue is when mangers are asked what Buzz means, many of them don’t know. Buzz marketing is a technique that focuses on maximizing word-of-mouth, whether that is through conversations among consumers ' family and friends or larger scale discussions on social media platforms. Some examples of word of mouth are consumers sharing their experiences with one another by telling others the restaurant where they ate lunch, the movie they saw over the weekend, and the computer they just bought.
Many executives lack the knowledge of how to orchestrate a marketing campaign that exploits the full power of customer’s word of mouth. For mangers to implement a successful Buzz affect they must understand the principles of how Buzz works. There are five myths associated with the Buzz affect. When it comes to fully understanding the Buzz affect managers must take a close look and examine the five myths.
The first myth is that only outrageous or edgy products are buzz-worthy. In reality most unlikely products, like prescription drugs, can generate tremendous buzz. Managers must assess Buzz-worthiness to ensure every product is a …show more content…
The truth is copycat companies can gain a sizable profits if they know when to jump in-and when to hold back. The cosmetics industry is a great example of how trendsetting companies and their followers can create value for their business. Whenever a new cosmetic line is introduced companies, including Revlon wait until they ensure it will be successful before making their own move. Yet most companies don 't have the right systems or processes in place to successfully follow trendsetters. By the time buzz works its way up a traditional marketing department, the trend may already be
MKT 480
The Buzz on Buzz
There are many advertising techniques a business can use to bring in more consumers, and creating a Buzz affect can be essential for a businesses success. The issue is when mangers are asked what Buzz means, many of them don’t know. Buzz marketing is a technique that focuses on maximizing word-of-mouth, whether that is through conversations among consumers ' family and friends or larger scale discussions on social media platforms. Some examples of word of mouth are consumers sharing their experiences with one another by telling others the restaurant where they ate lunch, the movie they saw over the weekend, and the computer they just bought.
Many executives lack the knowledge of how to orchestrate a marketing campaign that exploits the full power of customer’s word of mouth. For mangers to implement a successful Buzz affect they must understand the principles of how Buzz works. There are five myths associated with the Buzz affect. When it comes to fully understanding the Buzz affect managers must take a close look and examine the five myths.
The first myth is that only outrageous or edgy products are buzz-worthy. In reality most unlikely products, like prescription drugs, can generate tremendous buzz. Managers must assess Buzz-worthiness to ensure every product is a …show more content…
The truth is copycat companies can gain a sizable profits if they know when to jump in-and when to hold back. The cosmetics industry is a great example of how trendsetting companies and their followers can create value for their business. Whenever a new cosmetic line is introduced companies, including Revlon wait until they ensure it will be successful before making their own move. Yet most companies don 't have the right systems or processes in place to successfully follow trendsetters. By the time buzz works its way up a traditional marketing department, the trend may already be