In his article “Buy Experiences, Not Things”, James Hamblin explains to his audience the successful ways to be happy in today’s world. He picks apart the clichés that people believe create happiness, then explaining the correct ways in which they should be going about doing so. Through the use of logos, the tone and ethos, Hamblin was successful in reaching his audiences and getting his point across.
Throughout the article, Hamblin quotes information from studies conducted by a number of different psychologists, doctoral candidates and professors. Already in the first paragraph, stats are listed and a scientific case is mentioned to prove that the information is reliable, not just made up by the writer’s opinion. He opens with, “Forty-seven …show more content…
Hamblin is very successful in his attempt because audiences take the subject, happiness, seriously. It is a feeling that everyone wants and is willing to go to great lengths to have. By taking strategies that are previously expected to work and showing how it is wrong, he draws the reader in. They want to know what Hamblin has to say and how they can relate it to their life, they are desperate for answers. Hamblin is not worried about connecting with readers who are already happy but the readers who are putting their happiness in the wrong things, causing them to be lost and searching, unaware of their false happiness. By pointing out the flaws in their attempts, he is successful in getting these types of readers to understand what they need to change.
Hamblin uses logos, tone and ethos to catch his reader’s attention and address a relatable topic that many people are struggling with. Because of his smooth writing and to the point arguments, his readers understand what he is saying and what he expects from them. “Buy Experiences, Not Things” is successful in appealing to its audience and accomplishing it’s goal of achieving happiness through the use of several rhetorical devices that create credibility and connect to the readers emotions and
Throughout the article, Hamblin quotes information from studies conducted by a number of different psychologists, doctoral candidates and professors. Already in the first paragraph, stats are listed and a scientific case is mentioned to prove that the information is reliable, not just made up by the writer’s opinion. He opens with, “Forty-seven …show more content…
Hamblin is very successful in his attempt because audiences take the subject, happiness, seriously. It is a feeling that everyone wants and is willing to go to great lengths to have. By taking strategies that are previously expected to work and showing how it is wrong, he draws the reader in. They want to know what Hamblin has to say and how they can relate it to their life, they are desperate for answers. Hamblin is not worried about connecting with readers who are already happy but the readers who are putting their happiness in the wrong things, causing them to be lost and searching, unaware of their false happiness. By pointing out the flaws in their attempts, he is successful in getting these types of readers to understand what they need to change.
Hamblin uses logos, tone and ethos to catch his reader’s attention and address a relatable topic that many people are struggling with. Because of his smooth writing and to the point arguments, his readers understand what he is saying and what he expects from them. “Buy Experiences, Not Things” is successful in appealing to its audience and accomplishing it’s goal of achieving happiness through the use of several rhetorical devices that create credibility and connect to the readers emotions and