Buying behaviour is the decision processes and acts of people involved in buying and using products(Rani,2014). The consumer ultimate decision to by any product or service at shopping malls is the outcome of each of these factors. For instance, a consumer is affected or influenced by his culture, sub-culture, cultural trends, social life, family, friends, membership groups, his psychological factors. Thus, by identifying and having acquaintance of these factors, brands are in a better position to develop an effective strategy which could cater to the needs of the customers by keeping in view all these factors( Asamoah,2012).
Consumer Decision Making Process: There are different processes involved in the consumer decision making behavior. …show more content…
Cultural: The role of culture is important in understanding the needs and behaviour of an individual as culture also determines an individual 's personal likes and dislikes. However, marketers have to be cautious while analyzing the effect of culture on the buying behavior of customers because it varies from region to region and country to country(Hervé and Mullet,2009 ). Apart from learning from his family and friends, an individual learns new values, preferences from his cultural environment. Therefore, it 's necessary for the brands to consider the cultural effects while formulating a marketing strategy. McDonald is a classical example of adapting itself to the specificities and needs of customers of different cultures. For instance, McDonald offers masala grill chicken in India with Indian spices or while in Japan, they offer Gurakoro with macaroni gratin and …show more content…
Motivation works at a subconscious level and forces the person to make a buying decision when he needs that product/service the most(Sudha et al., 2011 ). A need becomes a motivation when he wants not only to buy a particular product but also wants satisfaction and good value for his money. Therefore, market strategists and brand need to find out customer needs and then try to develop a purchase motivation in their minds( Rani,2014 ).
Perception is another important factor which contributes significantly in developing a customer 's purchase decision making process. An individual selects, organizes and interprets the information in a manner which makes sense to him(Sandhusen,2000). There are three different perceptional processes: selective attention; selective distortion; and selective retention. In selective attention, the brand tries to catch customer 's attention. It 's quite difficult for the brands to consistently get the attention of the
Consumer Decision Making Process: There are different processes involved in the consumer decision making behavior. …show more content…
Cultural: The role of culture is important in understanding the needs and behaviour of an individual as culture also determines an individual 's personal likes and dislikes. However, marketers have to be cautious while analyzing the effect of culture on the buying behavior of customers because it varies from region to region and country to country(Hervé and Mullet,2009 ). Apart from learning from his family and friends, an individual learns new values, preferences from his cultural environment. Therefore, it 's necessary for the brands to consider the cultural effects while formulating a marketing strategy. McDonald is a classical example of adapting itself to the specificities and needs of customers of different cultures. For instance, McDonald offers masala grill chicken in India with Indian spices or while in Japan, they offer Gurakoro with macaroni gratin and …show more content…
Motivation works at a subconscious level and forces the person to make a buying decision when he needs that product/service the most(Sudha et al., 2011 ). A need becomes a motivation when he wants not only to buy a particular product but also wants satisfaction and good value for his money. Therefore, market strategists and brand need to find out customer needs and then try to develop a purchase motivation in their minds( Rani,2014 ).
Perception is another important factor which contributes significantly in developing a customer 's purchase decision making process. An individual selects, organizes and interprets the information in a manner which makes sense to him(Sandhusen,2000). There are three different perceptional processes: selective attention; selective distortion; and selective retention. In selective attention, the brand tries to catch customer 's attention. It 's quite difficult for the brands to consistently get the attention of the