Buy Me I Ll Change Your Life Analysis

Artists use their own personal context and connection to their society. Barbara Kruger does this through her work “Buy Me, I’ll Change Your Life” as she confronts consumer culture, economic and social issues. Another work by Kruger “We’ve received orders not to move” this work also reflecting her societal link. The Guerilla Girls are a group of anonymous feminists that fight racism and sexism in the art world. Two of their works include, “How many works by women artists were in the Andy Warhol and Termaine auctions at Sotheby’s?”and “Do women have to be naked to get into the Met,” these all representing the Guerrilla Girls strong connection with society and the issues surrounding equality and racism. Cindy Sherman an American photographer …show more content…
Kruger’s key idea was to communicate with the viewer. Using a short declarative comment to critique society on the economy, politics, gender and culture. Her silk print “Buy me, I’ll change your life” this work exploring society’s demand to buy things that we don’t need, this is consumerism. Consumerism is when we buy things so that we may become more enviable and come out as above others. Kruger using these current issues of society that were neighbouring her, influenced the purpose of her works. These issues addressing power, pleasure, misogyny, cruelty and love, this being what made up a person and the impact these have on our decisions in life. Similar in Kruger’s artwork “We’ve received orders not to move”, this image immobilises the viewer who takes the time to read its declarative statements. The inclusive language ‘we’ impacts on the audience making it clear that the pinned model, the artist, and the female spectators are subject to masculine control. Kruger has used found media imagery to enforce and make aware of these controversial ideas in society of womanist-and power-supporting concepts in general – are created and