(Butt) Brushing Up On Underhill
Underhill seems to think that there is a specific science to shopping. He’s coined up these terms such as “The Decompression Zone”, “Butt Brush”, and “Petting” (Gladwell). According to him, The Decompression Zone is a certain zone you enter when you enter in stores. When you enter in this zone there should not be any merchandise as it takes a moment to adjust speed and to the lighting, it takes about fifteen minutes to become accustomed to the difference (Levine). The Butt Brush theory is a distraction to many consumers. Once their bottom is touched (whether from a small aisle or a passing cart) their attention is taken away from the product and the producers lose a sale. Finally, petting is when object are sat out on a table to be touched, or sampled. Does Underhill’s theories truly stand ground? Ehardt's was the first on the list. After some analysis, it’s two Decompression Zones do …show more content…
Wolverine Market is a party store with a huge array of expensive wines, more seen here than in random chain gas stations. The first test, the Decompression Zone, seemed to pass. It is extremely crowded at first, but the only item seen at first is a conveniently placed microwave- open to public use. Wolverine Market is a viral infection of butt brush though. Not only does the butt become assaulted with the tight aisles- the looming shelves in front and behind gives one with claustrophobia a really bad time. This store also has no opportunities for petting other than the single table in the wine section which is off limits to those under twenty-one. Of course this is understandable from the lack of space, but the claustrophobia and tall shelves prick the back of the mind and cause the need to exit from the seemingly closing shelves. This causes the instinctive feeling to hurry and leave the premises as quickly as
Underhill seems to think that there is a specific science to shopping. He’s coined up these terms such as “The Decompression Zone”, “Butt Brush”, and “Petting” (Gladwell). According to him, The Decompression Zone is a certain zone you enter when you enter in stores. When you enter in this zone there should not be any merchandise as it takes a moment to adjust speed and to the lighting, it takes about fifteen minutes to become accustomed to the difference (Levine). The Butt Brush theory is a distraction to many consumers. Once their bottom is touched (whether from a small aisle or a passing cart) their attention is taken away from the product and the producers lose a sale. Finally, petting is when object are sat out on a table to be touched, or sampled. Does Underhill’s theories truly stand ground? Ehardt's was the first on the list. After some analysis, it’s two Decompression Zones do …show more content…
Wolverine Market is a party store with a huge array of expensive wines, more seen here than in random chain gas stations. The first test, the Decompression Zone, seemed to pass. It is extremely crowded at first, but the only item seen at first is a conveniently placed microwave- open to public use. Wolverine Market is a viral infection of butt brush though. Not only does the butt become assaulted with the tight aisles- the looming shelves in front and behind gives one with claustrophobia a really bad time. This store also has no opportunities for petting other than the single table in the wine section which is off limits to those under twenty-one. Of course this is understandable from the lack of space, but the claustrophobia and tall shelves prick the back of the mind and cause the need to exit from the seemingly closing shelves. This causes the instinctive feeling to hurry and leave the premises as quickly as