bussines stretegy LOLC 1 Essay

9932 Words 40 Pages
Task 1.1
Describe the business strategy in the context of selected organization (vision, mission, objective, goal, core competencies)
I selected Cargill’s Ceylon PLC which is under register the Colombo stock exchange.
History of Cargill’s Ceylon PLC
Cargill’s Ceylon PLC the Sri Lankan giant in retail supermarket and food industry was established in 1844 which was built on a strong foundation of values and ethics guided by trusted leadership for the development of the food industry.
Cargill’s dominates the supermarket chain being the largest retailer with more than 200 outlets across the island .The group also boasts of its manufacturing brands such as Cargill’s Supremo /Finest (processed meats), Cargill’s Kist( biscuits ,jams, sauces,
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The above main “winning idea ‘and the key measures for success has been put into words in Cargill’s mission statement thereby been tremendously successful in abiding and continuously keeping to the Mission statement.
Objectives
Goals are shorter term achievement oriented statements in comparison to mission. It generally interprets the mission statement to a more understandable way for the different groups of stakeholders. Different and Separate goals may be developed for customers, suppliers, employees and shareholders.

1 The Cargill’s Ceylon PLCs objectives,

To increase the awareness of the Sri Lankan workforce regarding the expanding opportunities in the Food retail, Consumer goods and Agri business industries.
To develop the existing and potential workforce of the food and agribusinesses industry by enhancing knowledge, skills and competencies. Building proficiency in language and communication will be a key focus.
To enable those involved in the food industry to become sough after in the regional job market thereby enhancing the network of the Sri Lankan work force.
To develop leaders in food business management.

Goals
Goals are shorter term achievement oriented statements in comparison to mission. It generally interprets the mission statement to a

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