Essay on Busn319 Marketing Plan

1167 Words Mar 29th, 2014 5 Pages
Marketing Plan for FP Enterprises
Proposed by: Fern Sabessar
Submitted to: Professor Kirk Davis
03.05.2014

Table of Contents

Contents Pages

1. Executive Summary 3 2. Company Description 3 3. Strategic Focus and Plan 3 a. Mission/Vision Statements b. Goals c. Core Competency and Sustainable Competitive Advantage …………………4 4. Situation Analysis……………………………………………………………………….4 a. “SWOT analysis Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D) External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory”. (MHHE., 2014) b. Industry Analysis c.
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“They will be available in many colors and sizes”. (1/87th.) The prices will vary by size and memory. The price of the tablets will start at an affordable $49.00 and vary according to the criteria chosen by the customer.

Mission/Vision Statement:

The mission of FP Enterprises is to provide quality products at affordable prices to satisfy the customers in this rapidly growing market. It also aims to challenge the proprietor to find quality innovations in a face-paced market.

Goals:

The company’s main goal is to help consumers by providing a cost-alternative product so that they can access the internet and other important documents whenever they need to. Apart from this FP Enterprises intends to grow financially as well as to have a public stock offering within two years.

Core Competency and Sustainable Competitive Advantage:

The company promotes its Ebay store by using Facebook as an advertising media. It also uses Craig’s List as another form of media to make its presence felt. FP Enterprises has found a market for affordable tablets. Research (Kosner, 2012) has shown that there is a growing trend where consumers are looking for quality tablets at affordable prices. FP Enterprises is committed to ensuring that the consumers receive what they need and ultimately want.

(Tablets, 2014)

4. Situation Analysis

This situation analysis will describe the environment that FP Enterprises will be involved in. “A SWOT analysis will show the

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