Essay about Busn 319 Marketing Plan

4216 Words Nov 24th, 2008 17 Pages
Marketing Plan
XXXXX University, BUSN 319
Team D
(Team Members Names)
Prof. XXXXX XXXXX
April XX, 200X

XXXX XXXXX, Inc.
Franchise Opportunities

(Insert Graphic)

Improving your outlook

Executive summary
Introduction
XXXX XXXXX, Inc. franchises provide professional commercial and residential window cleaning, blind cleaning, gutter cleaning, and power washing services to commercial and residential customers in your, and potentially surrounding counties. Your potential clients are businesses and homeowners who want to maintain sparkling storefronts and hygienic homes. Franchises are granted on a county by county basis based on population densities and economic demographics. Our
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Supply of skilled artisan labor will be down and demand will be up.
Position in the Industry XXXX XXXXX, Inc. franchises offer professional window cleaning, blind cleaning, power washing, and seasonal gutter cleaning. Your primary advantage in this lucrative market is very low competition in an under staffed niche of the cleaning service industry. Standard home cleaning and maid services offer little in the way of window cleaning services. XXXX XXXXX, Inc. franchises may have seasonal fluctuations however the addition of part time seasonal* help during peak operating periods or full time employees would help to overcome this limitation. Seasonal position could become full time when the number of your franchises service accounts increase to support the position. Seasonal fluctuations also vary by location.
*(Appendix B.)
Industry Affiliations XXXX XXXXX, Inc. is a member of the International Window Cleaning Association (IWCA). The IWCA is a non-profit trade association “committed to raising the standards of professionalism within the window cleaning industry.” (IWCA, 2008) The IWCA offers trade seminars, safety training, and high access certification. As a member your XXXX XXXXX, Inc. franchise will be listed in the IWCA directory further maximizing exposure and validating your professionalism. As of October of 2001, ANSI approved some guidance to be added to provide a safer environment for window cleaners. “ANSI/IWCA I-14.1 is not a

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