Business Essay

4578 Words Apr 13th, 2014 19 Pages
IN THE NAME OF ALLAH WHO IS MOST MERCEY FULL AND BENIFICIENT

NEW PRODUCT DEVELOPMENT:

PROJECT OUTLINE: * Acknowledgement * Mission * vision * Idea Generation * Idea Screening * Concept Development And Testing * Business Analysis i. Demand Estimation ii. Cot estimation iii. Capital estimation * Marketing Plan i. Customer analysis ii. Segmentation iii. Positioning * Marketing mix i. Product ii. Price iii. Place iv. Promotion * Production development * Market test * Commercialization

ACKNOWLEDGEMENT

All the Acclimations and Appreciation are for Almighty ALLAH, the Compassionate; the Benevolent. That knows the mysteries & secrets of
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* Partner ship. * Joint stock company.
We start business as a partner ship firm .which will registered under PARTNER SHIP ACT 1932. The authorized capital is RS-15,00,000.
LOCATION OF BUSINESS:
Our business named RAHSAN pvt ltd COMPANY which is located on
152 –C, SATELLITE TOWN, GUJRANWALA. * The total area of our factory is 1.5 canals, consisting of 3 portions * One main office of 12*20 feet on ground floor. * Stock room in basement of 1 canal. * The production unit is located in the 2nd floor within 1 canal area. * The packing plant is situated in ground floor. * There are also 3 servant quarters of 8*6 feet per.

------------------------------------------------- HIERARCHY
WE HAVE A WIDE SPAN OF HIERARCHY…
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IDEA GENERATION:

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In this step new ideas are generated for products & services. Ideas are generated INTERNALY & EXTERNALY.

* Internal source of idea generation for our product. * External source of idea generation for our

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