Business Essay

5080 Words Apr 18th, 2012 21 Pages
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TUMAINI UNIVERSITY DAR ES SALAAM COLLEGE
FACULTY OF BUSINESS ADMINISTRATION

BACHELOR OF BUSINESS ADMINISTRATION

MGMT 321

BUSINESS PLAN
TABLE OF CONTENTS

EXECUTIVE SUMMARY………………………………………………………...…Error! Bookmark not defined.

1.0. GENERAL BUSINESS DESCRIPTION……………………………………..…3 1.1 Name of the business……………………………………………………..……3 1.2. OWNERS/PARTNERS………………………………………………………...3 1.3. BUSINESS TYPE………………………………………………………………3 Activities of the business………………………………………………………….3 Targeted customers………………………………………………………………..3 The gap in the market………………………………………………………..……4

1.4. INDUSTRIAL ANALYSIS…………………………………………………...5 1.5. VISION, MISSION AND
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FINANCIAL PLAN…………………………………………………………….15 6.1. Introduction……………………………………………………………………… 6.2. Projected Balance sheet………………………………………………………… 6.3. Projected Income statements…………………………………………………….. 6.4. Projected cash flows……………………………………………………………..

1.0 EXECUTIVE SUMMARY

Comfort Shuttle Services (CSS) is a start-up business, providing workers with transportation services to and from their working places. The market trends are growing day by day, new transport services are coming but do not meet the market demand. Our service is a unique one, that both the workers and managements will prefer it. In one way or another management might use this as a way of giving bonuses to their workers as a motivation tool. The already existing businesses are making good profits. Major growth trend are due to increase in industries and big firms that employ many people in town areas, this has created a need to provide a reliable and comfortable transportation services. Most new businesses can simply not afford the substantial investment in transportation facilities that can be accessed on as needed basis through companies such as CSS.
CSS will be having buses that will be taking workers around Ilala, Temeke and Kinondoni districts in Dar es Salaam. The transportation will be comfortable, accessible and affordable, and it will bring the workers in time to their working places.
The business will be a

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