Business to Business Marketing of Processors Essay
(a) The Microprocessor Manufacturers
Moore's Law states that the number of transistors in an integrated circuit for minimum component cost doubles every 24 months. In effect it has led to an exponential rise in microprocessor performance over the past few decades.
And as the microprocessors develop, so does the market. Currently, with Apple virtually opting out of the G-series processors (G5, G4) and the failure of Cyrix, the microprocessor market has come to be dominated by two players: Intel and Advanced Micro Devices (AMD).
In this report, we would be considering three microprocessor classes:
(1) Desktop Processors
(2) Notebook Processors …show more content…
For manufacturing of these ruggedized PCs, Intel has entered into an agreement with HCL Infosystems. HCL has a considerable experience for designing personal computers for the Indian market (an important business deal was with the State Band of India, which catapulted HCL into the top tier). It aims to leverage this expertise along with advanced know-how and components from Intel to produce this ruggedized PC. Intel in turn, stands to benefit as well from this transaction as it aims to introduce such PCs in other markets as well.
One of the most important partnerships in the global computer industry is that of Intel and Microsoft. Cheap PCs using processors (CPUs) from Intel, coupled with operating system (OS) software from Microsoft, have defined