Essay Business Technology Strategy: Coursework About Iphone

17222 Words May 12th, 2016 69 Pages
GROUP

Business Technology
Strategy
Coursework about Apple iPhone

Cai Bichu, He Yubei, Lv Mengyu, Tu Hongting, Wang han, Wang Yian, Yang Tong
2015/12/10

Catalog
1. Abstract ......................................................................................................................................... 3
2. Background ................................................................................................................................... 3
2.1 Background of the apple company ...................................................................................... 3
2.1.1. Steve jobs ................................................................................................................ 4
2.1.2. Products -- iPhone
…show more content…
11
2.3.5. Ecological factors in Apple ................................................................................... 12
2.3.6. Legal Factors that Limit Apple.............................................................................. 12
2.4 Marketing .......................................................................................................................... 13
2.4.1 Product ................................................................................................................... 13
2.4.2 Price ....................................................................................................................... 14
2.4.3 Promotion ............................................................................................................... 14
2.4.4 Place ....................................................................................................................... 14
2.4.5 Physical layout ....................................................................................................... 15
2.4.6 Provision of customer service ................................................................................ 15
2.4.7 Processes ................................................................................................................ 16
2.5 Technologies of iPhone

Related Documents