Business Strategy Essay

2430 Words 10 Pages
Test 1

Apple Inc. the most famous multinational corporation that designs consumer electronics, computer software, and personal computers in American. Their famous hardware products include Macintosh computers, the iPod, the iPhone and the iPad. These hardware products lead Apple Inc get success and control all the electronic products market. For example from 2007 the first iPhone was sold to now there are over 51 million iphone was sold which mean it control over 16.1% of the cell phone market. When the iPod began sale it pretty easy to sale over 1million iPads and this just take 28 day. Why the apple company can very easy to get success and how can they hold the market. We can from the Michael Porter's Five Forces Model five
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For example Apple company designs every part of hardware for their product not chooses the finished product on each part of hardware. As one of the supplier said: “the Apple company persists in makes each part of product to be unique, no matter the size or anything else which mean we can not use the normal product line to make the product and we also can not sell the product to other company.” From this example we can know that the supplier doesn’t have any bargaining power when they receive the order form from Apple Company.

The second point of why the Apple can get success is the customer doesn’t have any bargaining power. In these several years apple’s product quickly monopolize the market and control the whole market with their monopolization technology. They also spend lots of money on the drumbeating. The drumbeating make Apple’s product become a sign of the popularity and fashion. Because of these they have a lot of customers and these customers let the Apple’s product become the main product in every class of the consumer electronics, computer software, and personal computers. Of course the special and unique design is another point of why the buyer can not bargaining with Apple Company. Such as the click wheel, the signature of iPod, is an innovation that gives an uncluttered, minimalist interface. The user just need these five bottom they can very easy to perform basic functions such as menu, play, pause, next track, and previous

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