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Oral-B
adds imaginative and therapeutic products for use in the professional practice and at …show more content…
Oral-B takes advantage of its powerful brand image to market its product in the industrial
market. Its toothbrushes are simply known as "the dentists toothbrush," and from interviews
conducted with local dentists, they hold a high level of brand loyalty to all Oral-B products, over
its competitors.
The Product Life Cycle (PLC) is very important to Oral-B. Oral-B's competitive
advantage is that it excels in the development and introduction stages of the cycle, beating their
opponents to the opportunities, thus creating primary demand and a first mover's advantage.
Their product designing and ability to bring them to the market with rapid results is second to
none. When Oral-B introduces their product, they waste no time educating their target market
on the usefulness of their products. The growth stage is where most of Oral-B's current products
sit. Sales and profits are growing with these innovations at a fast rate. The maturity stage is
very evident for Oral-B as well. Many of its products created years ago still are lodged in this
stage and still have a market segment that demand them. Once Oral-B notices products …show more content…
Pricing Strategy:
Often, Oral-B will use a wide range of pricing strategies within the industry. Their
pricing strategies overall are based on increasing profitability each year by a set percentage, to
stave off competitors in the market, and to gain market share. Such pricing strategies as product
line pricing with reference to pricing complementary products is commonly used. Oral-B also
charge the same prices to all its buyers in the market. Oral-B has instituted its Guaranteed
Savings Plan (GSP) to its customers which entitles price savings and many other key procedures.
A big impact on their pricing strategies is currency changes and exchange in countries outside
the United States. Also, bundling products together, or offering larger quantities of the same
product with a free offering attached to it, often allow buyers to attach a higher level of value to
Oral-B's price. Also, wholesale pricing, and discount pricing on large order quantities are very
positive for the Oral-B company.
Pricing complementary goods is a major aspect in the Oral-B company's pricing
adds imaginative and therapeutic products for use in the professional practice and at …show more content…
Oral-B takes advantage of its powerful brand image to market its product in the industrial
market. Its toothbrushes are simply known as "the dentists toothbrush," and from interviews
conducted with local dentists, they hold a high level of brand loyalty to all Oral-B products, over
its competitors.
The Product Life Cycle (PLC) is very important to Oral-B. Oral-B's competitive
advantage is that it excels in the development and introduction stages of the cycle, beating their
opponents to the opportunities, thus creating primary demand and a first mover's advantage.
Their product designing and ability to bring them to the market with rapid results is second to
none. When Oral-B introduces their product, they waste no time educating their target market
on the usefulness of their products. The growth stage is where most of Oral-B's current products
sit. Sales and profits are growing with these innovations at a fast rate. The maturity stage is
very evident for Oral-B as well. Many of its products created years ago still are lodged in this
stage and still have a market segment that demand them. Once Oral-B notices products …show more content…
Pricing Strategy:
Often, Oral-B will use a wide range of pricing strategies within the industry. Their
pricing strategies overall are based on increasing profitability each year by a set percentage, to
stave off competitors in the market, and to gain market share. Such pricing strategies as product
line pricing with reference to pricing complementary products is commonly used. Oral-B also
charge the same prices to all its buyers in the market. Oral-B has instituted its Guaranteed
Savings Plan (GSP) to its customers which entitles price savings and many other key procedures.
A big impact on their pricing strategies is currency changes and exchange in countries outside
the United States. Also, bundling products together, or offering larger quantities of the same
product with a free offering attached to it, often allow buyers to attach a higher level of value to
Oral-B's price. Also, wholesale pricing, and discount pricing on large order quantities are very
positive for the Oral-B company.
Pricing complementary goods is a major aspect in the Oral-B company's pricing