Business Research Essay
Ace Cable is a well established company which offers cable television, telephone and internet services to its customers. These services are available to customers across the United States and have been in business since 2000. In the recent years, the competition has grown and Ace Cable is experiencing a decrease in customer enrollments. Customers now have multiple options to consider before enrolling into an agreement. Ace Cable is looking to implement initiatives to help gain insight on how to convince more consumers to sign with the company, and in turn see the ROI (Return on Investment) on measures such as marketing and advertising.
Research Questions Some of the increasing questions dealt mainly …show more content…
The cable industry is wide spread and challenging. As the company turns its focus to acquisition of new clients Ace Cable must first understand the variables involved. The first and most prominent variable is the competition. Companies such as Dish Network, Cingular, and Com Cast have saturated the marketplace reducing