The Franchise Business Model

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The franchise business model is one of the most popular methods of entry into the business world because of the opportunity it presents the potential franchisees. “The franchise business model is based around a type of license the franchisee acquires, which allows them to have access to the franchisors proprietary knowledge, processes and trademarks in order he party to sell a product or provide a service under the business 's name” (Franchise Definition, 2006, para.1). As a result, there has been an influx of entrepreneurs that have decided that using the franchise business model is the best method to secure resources to their business concept. “Why do entrepreneurs use franchising as a financial tool? An agency explanation” is an academic …show more content…
“In order to check that our sample is representative of the population being studied, we ran a test of means, the aim being to analyze if there were significant statistical differences between the population comprising 1636 chains and our sample comprising 1152 chains with regard to the variables considered in the empirical model” (Gonzalez-Diaz, & Vanesa Solis-Rodriguez, 2011, p.332). Therefore, the information obtained through research will be representative of the sample and provide a clearer look at the subject. With some many variables affecting the samples secured for research, the authors choose to account for the dynamic nature of ownership within the business model, so they can have a more complete view of the issues. As a result, there were various models used throughout the results of the research that must be qualified a few different …show more content…
I find that fact to be the most surprising section of the academic article because the amount of research conducted only yielded a result that the majority of the readers of the article would have concluded before reading the full article. Thus, the authors need to select a better method to conduct the research because the limitation of the results shows a more thorough view is

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