Business Plan Essay
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Table of Contents
I. Executive Summary 1. Business Owner(s) & Product/Service 2. Mission Statement 3. Company Structure 4. Target Market(s) 5. Current Opportunity 6. Projection of Business Future 7. Financial Summary II. Market Analysis 8. Industry, Yesterday, Today and Tomorrow 9. Competitive Analysis (Appendix B) 10. Demographics & Target Market 11. Entry Barriers III. Marketing Strategy 12. Product/Service 13. Sales Strategy 14. Promotion 15. Pricing Strategy …show more content…
4. Target Market(s)
i. Who are the customers? 1. Industrial 2. Consumers 3. Government
ii. Is your business B2B (business to business), B2C (business to consumer), B2G (business to government), etc. Explain.
5. Current Opportunity
i. Why is the opportunity currently available to you? 1. New idea or technology? 2. No competition? 3. Special skills?
6. Projection of Business Future
i. What is the future of the business? 1. Limited (time) opportunity or timeless? 2. Why?
7. Financial Summary
i. Total amount of funds sought for venture: $ ii. Total amount of estimated startup costs: $ iii. Total amount of projected average monthly expenses: $ iv. Total amount of projected average monthly revenue: $
II. Market Analysis 1. Determines access to the market by studying the industry, competitors and customer demographics (so you can choose a target market).
2. Industry, Yesterday, Today and