Business Plan Essay

2677 Words Oct 24th, 2013 11 Pages
Stardom 101 Magazines Business Plan

Table Summary

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success

2.0 Start-up Summary
2.1 Company Ownership
2.2 Meet the Team players
2.3 Company Locations and Facilities
3.0 Products
4.0 Market Analysis Summary
5.0 Strategy and Implementation Summary
5.1 Marketing Strategy
5.2 Distribution Strategy
5.3 Strategic Alliances
5.4 Promotion Strategy
5.5 Pricing Strategy
5.6 Sales Strategy
5.7 Sales Forecast
5.8 Milestones
6.0 Management Summary
6.1 Management Team
6.2 Personnel Plan
7.0 Financial Plan
8.0 Important Assumptions

1.0 Executive Summary
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1.1 Objectives
Our objective is to increase revenue by 20% every year over the period of 10 years by utilizing our growing database of 30,000+ subscribers in addition to offering incentives for referrals and special deals for new or returning clients. 1. To raise seed capital of $45,000 to ensure publication by month two and to establish a cash reserve to market subscriptions. 2. To have 50,000 subscribers by the end of year one through direct sampling and marketing. 3. To have an additional 50,000 subscribers by the end of year one through organizational sales. 4. To have 10,000 more two-year subscriptions sold. 5. To publish two 52 page issues initially with press runs of 50,000 promotional copies each. 6. To go to 72 pages by issue number three and increase press runs to 75,000 promotional copies. 7. Increase to 100,000 promotional copies in issues five and six. 8. Increase average ad page cost from $750 to $1,000 by the end of the first year. 9. To sell an average of 25 ad pages per issue throughout year one.

1.2 Mission
Our mission is to expand the Stardom 101 Magazine brand across Central America, Europe, and South East Asia by utilizing our business contacts, hiring knowledgeable staff and aggressive marketing campaigns aimed towards targeting a broader demographic. Stardom, through its magazine, books, and editorial content, will be a

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