Business Plan - Software Development Firm Essay

1960 Words May 16th, 2012 8 Pages
Table of contents

Sl no. | Name of the Content | Page no. | 1 | Executive Summary | 4 | 2 | General Company Overview | Name of the Company | 5 | | | Legal Formation | 5 | | | Location of Office | 5 | 4 | Mission Statement | 5 | 5 | Vision | 6 | 6 | Present Scenario | 6 | 7 | Products and Services | Product | 7 | | | Service | 7 | | | Product features and benefits | 7 | 9 | Customers | Corporate customers | 8 | | | Non-corporate customers | 8 | 10 | Demand Analysis | 8 | 11 | Marketing Plan | Promotion | 9 | | | Promotional budget | 9 | | | Pricing | 9 | | | Distribution Channel | 10 | | | Sales Forecast | 10 | 12
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Most of the local companies are only making Customized software for local and sometimes for foreign companies. It indicates that these companies are only serving Corporate customers. As a result non-corporate, household customers are using pirated software which are not efficient enough. So, there is a great scope of business by providing high quality software to both corporate and household customers. Moreover, none of existing software developing company is providing troubleshooting(Solve problems relating Hardware or Software) service towards non-corporate customers. So, Desh Soft is going to provide this service besides developing software.

Products and Services

Desh Soft is going to provide both product and services towards its client.

Product:
Desh Soft will develop software. We will make all sorts of softwares. First of all, we will provide customized software to corporate clients which will be used in corporate concern. We also develop some package software for non-corporate customers which includes Multimedia, Office Packages, Antivirus and all sorts of utility applications.

Service:
Desh Soft will have a special wing of employees who will provide troubleshooting services to all of our regular and irregular customers. We will solve all sorts of Hardware and Software problems of both Corporate and non-corporate clients. Moreover, we will build

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