Business Plan Mse Assignment Essay

6872 Words Jul 12th, 2013 28 Pages
http://www.5dmag.com/wp-content/uploads/2010/08/bottled-istock.jpg QUENCH BUSINESS PLAN 1) COMPARISON OF EFFECTUATION AND CAUSATION MODELS NAME: HAMIDULLAHSHIRZAI STUDENT ID: B0627MHMH0213 COURSE: MBA (FEBRUARY) SUBJECT: MSE SUBMISSION DATE: 17.04.2013
ABSTRACT
This is a business plan for a new venture called Quench and in this
Plan different business theories are used and different marketing
Tools and techniques are highlighted in order for a new business to begin its new venture efficiently and effectively. The report covers all the relevant techniques can be used in developing a new venture
1.0 Introduction
The word entrepreneur is derived from the French word “entreprendre” that means to eundertakei.i.e...
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Effectuation can briefly be defined as “ taking a set of means as given and focussing on selecting between possible effects that can be created with that set of means”( sarasvathy, 2001, p. 245).Unlike analytical reasoning, effectuation profit importantly from rising contingencies, which cannot be easily analysed and predicted, but can, however, be browbeaten. In other words, effectuation aims at the controlling of an unpredictable future, rather than it tries to predict an uncertain one, as analytical techniques do.
3.0 Causation model
In the causation model the focus is on attaining an anticipated goal through an exact set of given means. Causation raises search and select tactics and under-lies most appropriate management theories. Causal thinkers believe that “if I can predict the future, I can control it.”
4.0 Comparison of the two models
Sarasvathy systematically compares the causation and effectuation models, six dimensions seem frequently in these comparisons, mostly in the method of dichotomies: means-driven versus ends-driven, control versus prediction, affordable loss versus expected returns, new versus existing products and markets, cooperation versus competition, and cyclicality versus linearity.(Table 1, appendix 1)
4.1 Means-driven versus ends-driven
The key difference that a sarasvathy strain on effectuation

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