Business Plan -Klatch Essay

5029 Words Mar 28th, 2016 21 Pages
BUSINESS PLAN

Submitted To Instructor:

SHAISTA AYESHA

Submitted by:

Faisal Amin ()

Irfan Shaikh (0828114)

Tahir Badruddin (0828135)

Wasif Ghaffar ()

CLASS: MBA ‘X’

DATE: 20th July, 2009

EXECUTIVE SUMMARY

Something beyond the Coffee

The tradition and culture of coffee in Pakistan has its way on, it now moving from elite class to upper middle and therefore the Coffee House in areas like Zamzama and Defence are becoming fruitful investment. Visualizing this opportunity we have come up with the ultimate mix of entertainment, taste and quality.

KLATCH a coffee house which is traditional in eastern sense and modern in
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Base on its prime location KLATCH target market consist of affluent residents providing them the best place for hang out with quality coffee and food. Students are our potential customer for all our services including Coffee Shop, Gaming Zone and Study Areas. With number of educational institute around students make up the major part of our customer base. Our target market also include business people as well as organization for whom we have our Meeting Room as well as delivery services for refreshment at their place.

APPENDICES

1. Mission Statement ……………………………………. 1 - 2. Company History……………………………………..… 3. Business and Industry Profile……………………….. 4. Business Strategy………………………………………. 5. Description of Firm’s Product & Service…………… 6. Marketing Strategy……………………………………… 7. Competitor Analysis …………………………………… 8. Description of the Management Team ……………… 9. Plan of Operation…………………….…………………. 10. Financial Forecast ……………………………………… 11. Loan or Investment Proposal ……………………….

Mission Statement

Our mission is to strive for excellence in Coffee and food service and built a value through thinking, planning, experience and managing strategically. In

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