Essay on Business Plan for a Night Club

5478 Words Apr 4th, 2002 22 Pages
Prepared By:

Anthony DiGiacomo

Omar Lindo

Nicole Terry

Rachel Buckley

Chris Tribble

Jeff Owens

Table of Contents

Topic Page #

 Executive Summary 4
 Mission Statement 8
 Description of the Venue 10
Company Summary 11 Start-up Summary 12 Business Description 15
 Market Analysis 16 Market Analysis Summary 17 Market Segmentation 18 Chart 1 – Total UCONN Enrollment 19 Demographic Statistics 20 Target Market Segment Strategy 23 Service Business Analysis 26 Main Competitors 27
Strategy and Implementation Strategy 30
 Marketing Plan 32 Marketing Strategy
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2. Distinctive design features -- The Mecca will be characterized by the elaborate dance club situated in a spectator setting, which comfortably accommodates 1500 guests. The area will also offer three private VIP rooms, which can be combined for use in a conference or private party setting. These rooms are intended for special events and daily use. A live DJ will coordinate the events and entertain the patrons with music and games during music breaks and off-times.
3. Location, location, location -- One of the major advantages that The Mecca will have over its competition will be its location in relation to the surrounding Universities. The Mecca will be located one mile from the University of Connecticut on Route 195 in Mansfield/Storrs, CT.
4. Exceptional service -- In order to reach and maintain a unique image of quality, The Mecca will provide attentive and friendly service through a high ratio of service personnel to customers, and will also invest in the training and supervision of its employees.
Start-up Summary:
The Mecca is asking for a loan to start business for our new entertainment venue.
Funds needed to accomplish goals stated above will be $500,000.
General Start-up Costs
First Month Rent $6,000
Electrical Modifications $10,000
Bar Renovations $30,000
Patio Construction $50,000 (Wooden Deck)
Patio Furnishings $5,000
Interior Furniture $10,000
2 fire exits $2,000
2

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