Essay on Business Plan for a Night Club
Table of Contents
Topic Page #
Executive Summary 4
Mission Statement 8
Description of the Venue 10
Company Summary 11 Start-up Summary 12 Business Description 15
Market Analysis 16 Market Analysis Summary 17 Market Segmentation 18 Chart 1 Total UCONN Enrollment 19 Demographic Statistics 20 Target Market Segment Strategy 23 Service Business Analysis 26 Main Competitors 27
Strategy and Implementation Strategy 30
Marketing Plan 32 Marketing Strategy …show more content…
3. Location, location, location -- One of the major advantages that The Mecca will have over its competition will be its location in relation to the surrounding Universities. The Mecca will be located one mile from the University of Connecticut on Route 195 in Mansfield/Storrs, CT.
4. Exceptional service -- In order to reach and maintain a unique image of quality, The Mecca will provide attentive and friendly service through a high ratio of service personnel to customers, and will also invest in the training and supervision of its employees.
The Mecca is asking for a loan to start business for our new entertainment venue.
Funds needed to accomplish goals stated above will be $500,000.
General Start-up Costs
First Month Rent $6,000
Electrical Modifications $10,000
Bar Renovations $30,000
Patio Construction $50,000 (Wooden Deck)
Patio Furnishings $5,000
Interior Furniture $10,000
2 fire exits $2,000