Business Plan for Salon & Spa Essay

5808 Words Mar 12th, 2013 24 Pages
Introduction
People seek beauty. They are constantly looking to give themselves a whole new look or improve what they have. They drop by the nearest hair and beauty salon to be pampered by stylists and beauticians to style their tresses, shape their eyebrows, and color their nails – all for a few (or more) bucks. An hour in a hair and salon shop every month and one emerges confident and ready to take on the world.
Beauty salon and spa business has grown rapidly over the past decade. Latest extrapolations from U.S. census data place the salon and spa service industry at over $35 billion annually. And that figure doesn't include the retail sale of professional beauty products which is at least another $7 billion annually. While traditional
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Gulshan , Banani, Baridhara , Uttara , Dhanmondi are most popular area in Bangladesh and most of the rich people are living in these areas. That is why, people of these areas are our target customers of Dhaka city.
Other than Dhaka, we want to open some branches of our salon in other divisions where the market is promising, such as, Rajshahi, Chittagong and Sylhet. Because, a huge number of people of these cities are wealthy enough to bear the cost of spa services. Moreover, people of these areas are educated and style conscious. So, they deserve a spa shop where they can meet their demand. If we launch our Salon in those areas then it will carry a good profit that’s really the main cause.
Another city, which will become another large market after Dhaka, is Cox’s bazar. No doubt, the longest sea-beach has a very large amount of foreigners who come to enjoy the holidays, must seek the heavenly pleasure of spa service. It will be our best chance to start our business there considering both local and foreign visitors comfort to enjoy the sea-sight with full satisfaction. And no doubt, a huge amount of profit will come from this target market for future.
2. Density:
Certainly we are targeting the urban areas. No doubt, the poor and uneducated villagers will not agree for getting those benefits of spa and they also cannot bear the cost too. That is the main

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