Essay about Business Plan BonChon

3149 Words Mar 8th, 2014 13 Pages
Brief Content
Brief Content ..........................................................................................i
Background .......................................................................................... 1
Diagnosis
Environment analysis A.BonChon SWOT .......................................................................................... 2 B.Customer Analysis .......................................................................................... 3 C.Commpetitor analysis........................................................................................ 4
Current BonChon Market Objectives.......................................................................................... 5
Plan
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Data
On Monday, November 11th 2013 we have given questioner to 100 volunteers. Our questioner contains 5 questions that has purpose of each question. These are our result of our questioner :
1. How many times do you go to Shopping Mall?

First, as we know BonChon Chicken has 14 stores around Jakarta, Surabaya and Bali. All of the stores were established in Shopping Mall. Therefore, we have to know how many times people go to Shopping Mall in a month. If we know about the college student’s frequency go to the shopping mall, we can predict how many potential loyal customer of our segmentation target (college student). After that, we can decide how important the location in the Shopping Mall.
Based on he questioner, we know that most of college student go to the shopping mall at least once a week. Even, 69% of college student go to shopping mall at least twice a week. We guarantee, most of them will get the lunch or dinner in the

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