Pilkington Company, a manufacturer of glass and glazing products was founded 1826 in England. The company initially was family owned until 1970, when it shares went public on the London Stock Exchange (Pilkington Company, n.d.). In 2006, Nippon Sheet and Glass (NSG) Group, also in the glass manufacturing industry since 1918, purchases Pilkington as a wholly owned subsidiary; therefore, Pilkington and NSG Group are integrated in this report for analysis. Additionally, Pilkington and NSG Group for ease will be identified as the “Group” throughout the report.
Current Situation
Business Model
Pilkington’s business model is to transform the company into one that offers its customers a product that provide greater value for the money. In this …show more content…
However, the Group facilities could add value by reducing the cost of manufacturing glass. In this instance, the Group can use its secondary activity in technological development in solar energy glass to improve the primary activity in operations by generating power to sustain its factories and support offices. This increase in efficiency by using the Group own product can add much more value that can reduce the cost of manufacturing, but also as a way to reduce the environmental impact of using fossil fuel. Moreover, the sole act of reducing the Group’s carbon footprint can be used as a marketing tool to increase market share in developed countries, which governments are in the process of passing legislation to decrease its dependence on fossil fuel. Even if the product failed to generate enough energy for self-sustainment, the act alone would generate a value chain in product branding, and placing the Group in a greater footing to increase its market share in technical
Current Situation
Business Model
Pilkington’s business model is to transform the company into one that offers its customers a product that provide greater value for the money. In this …show more content…
However, the Group facilities could add value by reducing the cost of manufacturing glass. In this instance, the Group can use its secondary activity in technological development in solar energy glass to improve the primary activity in operations by generating power to sustain its factories and support offices. This increase in efficiency by using the Group own product can add much more value that can reduce the cost of manufacturing, but also as a way to reduce the environmental impact of using fossil fuel. Moreover, the sole act of reducing the Group’s carbon footprint can be used as a marketing tool to increase market share in developed countries, which governments are in the process of passing legislation to decrease its dependence on fossil fuel. Even if the product failed to generate enough energy for self-sustainment, the act alone would generate a value chain in product branding, and placing the Group in a greater footing to increase its market share in technical