Essay on Business Model and Strategic Plan, Part I

1584 Words Oct 5th, 2014 7 Pages
Business Model and Strategic Plan, Part I
Connie Berg
BUS/475
September 29, 2014
Dr. Abdel Mahdi Al Husseini

Business Model and Strategic Plan, Part I
In the world of computers, software, and digital devices innovation is the key to having the upper hand. When it comes to staying ahead of the competition Hewlett-Packard Development Company LP has figured out a way to stay at the top. As one of the lead runners in the world of technology Hewlett-Packard has established itself in the global market and continues to advance. They are a large manufacturer of computers and servers, as well as printers and other technology based services. Their share of this market is approximately 24% and as the largest manufacture of computers in the
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Mission
The mission statement of this new department is “Protect all consumers, all of the way, all of the time for a fast clean computer”. With this mission in mind the researchers for this new product will continue to study all of the security software available to determine if there are any new innovations that can be implemented into HP One to ensure its accuracy and protection. The maintenance segment of this department will in turn monitor and study any new threats and work to protect users from them as quickly as possible. Although this may increase the cost of new Hewlett-Packard computers, customers will be assured of their protection from the start, from a company that has shown that their quality can be trusted. This is a department that will continue to be focused on the customers’ needs as well as what they may want. Therefore there will be extensive training in this department and qualified employees that will be working to protect Hewlett-Packard customers. To do this the department will focus its attention on the leaders in the security software industry, Symantec Corporation (Norton) and McAfee. Combined, these industry leaders hold around 26% of the market because of their longevity and expertise (IBISWorld, 2014). With the focus on them, as well as the

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